The Graphic Design Exercise Book

Overview

Graphic designers like to be creatively challenged. These design briefs act as sparks to fire your creativity and exercises to broaden your skill set. As prompts for developing your own personal projects they can lead to unexpected developments and revitalized portfolios, helping you break into new and lucrative areas of the design industry.

Each brief is illustrated with inspiring reference material providing a visual resource that can be utilized well beyond this book. Sample ...

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Overview

Graphic designers like to be creatively challenged. These design briefs act as sparks to fire your creativity and exercises to broaden your skill set. As prompts for developing your own personal projects they can lead to unexpected developments and revitalized portfolios, helping you break into new and lucrative areas of the design industry.

Each brief is illustrated with inspiring reference material providing a visual resource that can be utilized well beyond this book. Sample roughs and visuals show work in progress to give you an insight into the thought processes and creative bent of other designers. Industry insiders share their specialist knowledge, offering professional advice on a selection of fully realized projects.

As an additional research tool, The Graphic Design Exercise Book gives you a full glossary and reading list for every genre covered, including:

packaging

visual identity and branding

page layout

music graphics

screen-based design

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Product Details

  • ISBN-13: 9781600614637
  • Publisher: F+W Media, Inc.
  • Publication date: 4/12/2010
  • Pages: 256
  • Product dimensions: 6.60 (w) x 8.80 (h) x 0.90 (d)

Meet the Author


Jessica Glaser and Carolyn Knight are partners in the design firm, Bright Pink, which has clients in industries including textiles, health care and finance. They are also instructors in Graphic Communications. They live in Stafford UK.
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Table of Contents

Introduction 006

01 Packaging 010

Glossary 016

Reading list & equipment 017

Eco-friendly laundry packaging 018

Tea packaging 028

Cosmetics packaging 040

02 Visual identity & branding 048

Glossary 056

Reading list & equipment 057

Stationery 058

Namestyle 072

Namestyle & symbol 084

Linked identities 096

Branding palette 108

03 Page layout 120

Glossary 126

Reading list & equipment 127

Magazine cover & spreads 128

Magazine cover, contents page & spreads 140

Arts program 152

04 Music graphics 164

Glossary 170

Reading list & equipment 171

CD covers 172

Promotional posters 182

CD covers & poster 194

05 Screen-based design 206

Glossary 210

Reading list & equipment 211

Home page & navigation system 212

E-card 224

Travel website 236

Design directory 248

Contributing students 250

Index 251

About the authors & acknowledgments 256

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