Graphic Design History

Graphic Design History

by Georgette Ballance, Steven Heller
     
 

Covering the history of the industry from its birth at the turn of the twentieth century to its place in the new millennium, Graphic Design History is the only reference that assembles long-lost essays defining the history and spirit of the graphic designer into one fascinating resource.See more details below

Overview

Covering the history of the industry from its birth at the turn of the twentieth century to its place in the new millennium, Graphic Design History is the only reference that assembles long-lost essays defining the history and spirit of the graphic designer into one fascinating resource.

Product Details

ISBN-13:
9781581150940
Publisher:
Skyhorse Publishing
Publication date:
06/01/2001
Pages:
352
Sales rank:
981,274
Product dimensions:
6.75(w) x 10.00(h) x 6.69(d)

Table of Contents

Introduction: The Beginning of History
American Graphic Design Expression: The Evolution of American Typography3
A History of Design, a History of Concerns13
Construction Work21
Wheels of Fortune27
Two Magazines of the Turbulent '60s: A '90s Perspective31
Post-Saturday Evening Post: Magazine Design and Its Dis-Contents41
Esquire and Its Art Directors: A Survivor's Tale51
Kicking Up A Little Dust65
Lester Beall: A Creative Genius of the Simple Truth75
On Merle Armitage: The Impresario of Book Design81
Heartfield in Context89
Peter Behrens: Design's Man of the Century?97
Lucian Bernhard: The Master Who Couldn't Draw Straight105
The Search for George Olden115
An Eminent Pre-Modernist: The Curious of T. M. Cleland131
H. N. Werkman: The Outsider139
Alvin Lustig: Born Modern147
Fortunato Depero: Cheering Up the Universe153
Cipe Pineles: Artist as Art Director161
Massin Ahead of Time167
Alexander Liberman: On Overcoming Aesthetics175
The Brand Named Walter Landor: Historical View181
Helene Gordon-Lazareff: The Tsarina Who Was ELLE189
A Retrospective: Herbert Matter195
Dan Friedman: The Design World's Favorite Enigma199
The Visual Thinker Henry Worlf!207
For the Voice213
The Bauhaus in Dessau225
Piet Zwart's NKF Catalog229
The Bald Soprano237
A Brave New World: Understanding Deconstruction245
The Advertising of Magritte/The Magritte in Advertising253
Film Posters by Moscow's Stenberg Brothers, 1923-33259
Souls on Fire267
Polemics and Politics, American Style273
The Rise and Fall of Design at a Great Corporation283
Advertising: The Mother of Graphic Design295
Ad Campaign of the Century305
A Certain Commitment: Art and Design at the Royal PTT313
Renewal and Upheaval: Dutch Design between the Wars321
Interview with Louis Danziger329
A Danziger Syllabus333
Index337

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