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Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history.
– John Luttropp, Montclair State University
An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts.
– Peter Hall, University of Texas at Austin
Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through.
– Grace Fowler, Palomar College