Graphic Design Portfolio Strategies for Print and Digital Media

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This book presents the task of creating that all-important portfolio for today’s print and interactive design fields in a manageable series of steps.

Portfolio Laboratory for Graphic Design serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field.

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Product Details

  • ISBN-13: 9780136140313
  • Publisher: Pearson
  • Publication date: 1/15/2009
  • Edition description: New Edition
  • Pages: 128
  • Sales rank: 433,895
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.40 (d)

Table of Contents





Chapter One: The Purposes of Design Portfolios

Graphic Design Portfolio

Advertising Portfolio

Illustration Portfolio

Interactive Media Portfolio

Graduate School Applications

Grants, Scholarships, and Competitions

Portfolios Through the Eyes of Professionals

Chapter Two: Portfolio Preparation

Conducting a Portfolio Audit

Organizing Your Files

Making Digital Images of Your Work

Making and Using a Digital Slide Presentation

Selecting and Editing




Chapter Three: Developing a Cohesive Concept

Branding and Identity

Distinguishing Your Work

Can You Tell a Story?

Chapter Four: Process and Collaboration

Why Show Process in Your Portfolio?

The Design Process Book

Using Sketches to Show Concept

Showing Process Online: Website and Blogs

Presenting Follow-up

Collaborative Projects

Chapter Five: Developing the Layout and Sequence

Looking Ahead

Overall Sequence of Projects

Planning the Layout

Developing a Grid

Dealing with the Oversized Piece of Work

Continuity in the Plate Portfolio

The Grid in Web Design

Rehearsal Portfolio and Testing Ideas

Chapter Six: Form of the Book

The Outside Case

Plate Portfolios

Binders and Binding Methods


Print in a Web World

Chapter Seven: The Interactive Environment

Everyone Needs a Website

Interactive Designer/Developer Portfolios

The Branded Website

Designing Your Website

Site Structure

Differences Between Print and Web

Usability and Web Standards

A Higher Level of Hierarchy

Chapter Eight: The Resume Package and Presentation

The Resume Package

The Cover Letter

The Resume

The Teaser or Leave-behind

And So Your Adventure Begins

Appendix: Design Office Survey

Participating Institutions


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