Overview


From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
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Graphic Design Reader

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Overview


From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
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Editorial Reviews

Library Journal
Those familiar with the writing of noted graphic design chronicler Heller may have already encountered several of the essays found here in various design periodicals such as Print, Critique, and Eye. Others may be aware of his work as the art director of the New York Times Book Review or of the innumerable design books he has authored and/or edited. For these readers, it will be gratifying to review a compendium that allows one to form a composite picture of Heller. He has an active mind and a balanced perspective and excels at placing graphic design in historical context, a much-needed boost for a profession that is coming into its own. If there is a complaint to be leveled, it would be that a book of this scope (which holds the design profession in such high regard) is itself so poorly designed. While visual communication may be the subject, there is little visual enjoyment to be had. A flat and uninspired layout is compounded by an overall shortage of illustrations, often leaving the reader to wonder in vain about the references being made. Despite the wide perspective that Heller brings to the graphic design field, the book is squarely rooted in the 20th century, and it certainly belongs in the graphic design section, as it would provide little gratification for the non-design reader. Recommended for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, San Francisco Copyright 2002 Cahners Business Information.
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Product Details

  • ISBN-13: 9781581159745
  • Publisher: Skyhorse Publishing
  • Publication date: 2/1/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 320
  • File size: 18 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Steven Heller is co-chair of the MFA Design: Design as Author program at the School of Visual Arts, New
York. His many previous books include Typographic
Universe, New Modernist Type, and
Scripts.
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Table of Contents

Dedication
Acknowledgments
Introduction
Critiques
The Me Too Generation 3
History Lite 9
The Underground Mainstream 15
This is Not a Library 19
You've Got Spam 23
Cheapskate Design 29
Hate Thy Enemy 37
G. I. Fritz 45
Commercial Arts
Ice Cream and Hot Issues 51
Hard Cover Sex 59
Presidential Caricature: Ritual Mutilation 65
More Than Wham! Bang! Boom!: The Art and Design of Comics Lettering 69
Shock of the Vile 77
Look Away, Dixieland 79
The Inner City Mother Goose 83
The Teen Magazine Fame Machine 87
For 100,000 Good Men 95
A Man's Home is His Magazine 105
The Regressive Progressive 113
Trust Fund Fashion Mag Flaunts Design 119
Pokemon: A Dialogue 125
Sho-Card Writin' 129
The Calender Girls of Colonial Hong Kong 135
That Pesky Television Test Pattern 141
Julian Allen's Pictorial Legacy 144
People
Boris Artzybasheff's Clear Complexity 157
The Interior Lustig 163
Randism 171
Sutnar & Londerg-Holm: The Gilbert and Sullivan of Design 177
The Art [Paul] of Playboy 187
Masters of a Lesser Art: David Levine and Edward Sorel 199
Barbara Kruger, Graphic Designer? 205
Gary Panter: On the Margins Looking Out 213
Number Seventeen: Quick-Cut Culture 223
Sara Fanelli's Wild Things 231
Introspectives
Swastika Guilt 239
Hospital Blues 245
The Times They Are a-Movin' 249
School Tie 253
Memoirs
Growing Up Underground 261
I was a Seventeen-Year-Old Pornographer 271
The Sopranos and Me 279
My Mentor 287
Index 295
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