Graphic Design: A Concise History / Edition 2

Graphic Design: A Concise History / Edition 2

by Richard Hollis
     
 

ISBN-10: 0500203474

ISBN-13: 9780500203477

Pub. Date: 05/28/2002

Publisher: Thames & Hudson

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.
This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity,…  See more details below

Overview

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.
This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

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Product Details

ISBN-13:
9780500203477
Publisher:
Thames & Hudson
Publication date:
05/28/2002
Series:
World of Art Series
Edition description:
POD edition
Pages:
234
Sales rank:
640,595
Product dimensions:
5.83(w) x 8.27(h) x 0.49(d)

Table of Contents

Introduction7
From Graphic Art to Design 1890 to 1914
1The Art Poster11
2The Beginnings of Design in Europe25
3War and Propaganda 1914 to the 1920s32
The Avant-Garde and the Origins of Modernism 1914 to 1940
4Futurism and Italy37
5Soviet Russia44
6Germany52
7The Netherlands68
National Tendencies until 1940
8Switzerland76
9France83
10Britain89
The Designer and the Art Director
11The United States in the 1930s97
12War and Propaganda 1920s to 1945104
13The United States 1945 to the 1960s112
Variants of Modernism in Europe
14Switzerland and Neue Graphik130
15Italy and the Milanese Style138
16France147
17Northern Europe155
Psychedelia, Protest and New Techniques
18The Late 1960s179
New Waves: Electronic Technology
19The 1970s and 1980s186
20From 1990 to the New Millennium216
Bibliography and Sources224
Index229

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