Graphic Design: A Concise History / Edition 2

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2005 Paperback New 0500203474. Flawless copy, brand new, pristine, never opened--Corresponds to ISBN: 0500203474. 232 pages. Description: "From its roots in the development of ... printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes mo Read more Show Less

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Overview

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.
This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

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Editorial Reviews

AIGA Journal of Graphic Design
Hollis's sharp focus allows him to pack a remarkable amount of material into a compact, usable book.
Communication Arts
[M]any reproductions not seen in other histories and the stories, briskly told, often add new insight to familiar tales.
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Product Details

  • ISBN-13: 9780500203477
  • Publisher: Thames & Hudson
  • Publication date: 5/28/2002
  • Series: World of Art Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 232
  • Product dimensions: 6.00 (w) x 8.30 (h) x 0.70 (d)

Meet the Author

Richard Hollis is a former freelance graphic designer, and worked as a printer, art editor, production manager, teacher and lecturer. He studied art and typography at the Chelsea, Wimbledon and Central Schools of Art, London. From 1958 he taught lithography and design at the London College of Printing and Chelsea School of Art, before working in Paris in the early 1960s. From 1964 to 1967 he was Head of the Graphic Design Department at the West of England College of Art, Bristol, and was for six years Senior Lecturer at the Central School of Art and Design.

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Table of Contents

Introduction 7
From Graphic Art to Design 1890 to 1914
1 The Art Poster 11
2 The Beginnings of Design in Europe 25
3 War and Propaganda 1914 to the 1920s 32
The Avant-Garde and the Origins of Modernism 1914 to 1940
4 Futurism and Italy 37
5 Soviet Russia 44
6 Germany 52
7 The Netherlands 68
National Tendencies until 1940
8 Switzerland 76
9 France 83
10 Britain 89
The Designer and the Art Director
11 The United States in the 1930s 97
12 War and Propaganda 1920s to 1945 104
13 The United States 1945 to the 1960s 112
Variants of Modernism in Europe
14 Switzerland and Neue Graphik 130
15 Italy and the Milanese Style 138
16 France 147
17 Northern Europe 155
Psychedelia, Protest and New Techniques
18 The Late 1960s 179
New Waves: Electronic Technology
19 The 1970s and 1980s 186
20 From 1990 to the New Millennium 216
Bibliography and Sources 224
Index 229
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