Graphic Design Solutions, 2E / Edition 2

Graphic Design Solutions, 2E / Edition 2

by Robin Landa
     
 


Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included… See more details below

Overview


Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs.

Product Details

ISBN-13:
9780766813601
Publisher:
Cengage Learning
Publication date:
07/26/2000
Edition description:
Older Edition
Pages:
336
Product dimensions:
8.54(w) x 10.89(h) x 0.54(d)

Table of Contents


Foreword by Phillip B. Meggs. CHAPTER 1 - INTRODUCTION: Defining Graphic Design. The Graphic Designer''s Job. The Design Procedure. Critique Guide. The Project. The Process. Looking at the Illustrationsl. CHAPTER 2 - FUNDAMENTALS OF GRAPHIC DESIGN: Part I: The Formal Elements: Line. Shape. Color. Value. Texture. Pattern. Format. Part II: Principles of Design: Balance. Emphasis: Focal Point and Hierarchy. Rhythm. Unity. Part III: Manipulation of Graphic Space: Positive and Negative Space. Illusion. CHAPTER 3 - OVERVIEW OF GRAPHIC DESIGN: Four Components of Graphic Design Solutions. Strategy. Concept. Design with New, Clear Explanation of Steps. Craft With New, Clear Explanation of Production of the Graphic Elements. The Design Profession. CHAPTER 4 - DESIGNING WITH TYPE: Message, Audience Format. Letterforms. Explaining Type Family. Typographic Letterform terms. Classification Type. Type and Visuals. Priciples of Design and Type. Type Alignment. Type and Expression. Designing with Type. CHAPTER 5 - LAYOUT: Layout. The Grid. CHAPTER 6 - LOGOS, SYMBOLS, PICTOGRAMS AND STATIONERY SYSTEMS: Logos. Symbols. Pictograms. Checklists. Stationery Systems and Identities. CHAPTER 7 - POSTERS: Historical Reference. Contemporary Posters. Single Poster vs. Barricade Poster. CHAPTER 8 - BOOK JACKETS AND CD COVERS: CD Covers And Companion Pieces. Single Jackets vs. Series Jackets. CHAPTER 9 - PACKAGING AND SHOPPING BAGS: Packaging. Shopping Bags As Part of Identity Systems. CHAPTER 10 - VISUAL IDENTITY: Brief History of Branding. Explanation of Branding. Method of Inventing a Company Brand Name. CHAPTER 11 - ADVERTISEMENTS: Explanation of the Creative Team. Types of Ads. Elements of an Ad. Four Componentes of an Ad. The Creation of a Print Ad. Advertising Concepts: What''s the Big Idea?. What a Big Ideas is. How to Find the Big Idea. Points of Departure for Developing an Ad Concept. TV Commercials. Advertising Strategems. CHAPTER 12 - ANNUAL REPORTS: Explanation Purpose. Components. Design. Great Innovative Examples. CHAPTER 13 - WEB DESIGN: Major Elements: Home Page, Navigation, System, Core Pages & Links, Contact Information. Design Considerations, Visual Hierarchy, Layout, Color, Style. Approach to Promotional Sites. CHAPTER 14 - THE PORTFOLIO: Graphic Design Portfolio Contents. Advertising Portfolio Contents. Portfolio Organization. Tips from Three Professors. General Tips. Sample Resume. Self-Promotionals. Suggestions for Portfolio Contents. Contents of a Generalized Graphic Design Portfolio. The Career Search Process. Preparing for an Interview. New Portfolio Projects. APPENDIX A: MATERIALS, TOOLS AND PROCESSED: Glossary. Bibliography. Endnotes. Index.

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