Graphic Design Solutions, 2E / Edition 2

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Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs.

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Editorial Reviews

Demystifies the design process by outlining step-by-step procedures for solving design and advertising problems. Projects and exercises are interactive, allowing readers to experience design elements, principles, and applications. Projects develop technical skills as well as critical and visual thinking. This edition features projects in web design, web logos, annual reports, and branding. Also offered are new samples of works by master and contemporary designers and guidance on how to objectively assess and critique designs. This edition also features 275 color photos and illustrations, and a new chapter on putting together a portfolio and conducting a job search. Landa teaches design at Kean University. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780766813601
  • Publisher: Cengage Learning
  • Publication date: 7/26/2000
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 336
  • Product dimensions: 8.54 (w) x 10.89 (h) x 0.54 (d)

Meet the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

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Table of Contents

Foreword by Phillip B. Meggs. CHAPTER 1 - INTRODUCTION: Defining Graphic Design. The Graphic Designer's Job. The Design Procedure. Critique Guide. The Project. The Process. Looking at the Illustrationsl. CHAPTER 2 - FUNDAMENTALS OF GRAPHIC DESIGN: Part I: The Formal Elements: Line. Shape. Color. Value. Texture. Pattern. Format. Part II: Principles of Design: Balance. Emphasis: Focal Point and Hierarchy. Rhythm. Unity. Part III: Manipulation of Graphic Space: Positive and Negative Space. Illusion. CHAPTER 3 - OVERVIEW OF GRAPHIC DESIGN: Four Components of Graphic Design Solutions. Strategy. Concept. Design with New, Clear Explanation of Steps. Craft With New, Clear Explanation of Production of the Graphic Elements. The Design Profession. CHAPTER 4 - DESIGNING WITH TYPE: Message, Audience Format. Letterforms. Explaining Type Family. Typographic Letterform terms. Classification Type. Type and Visuals. Priciples of Design and Type. Type Alignment. Type and Expression. Designing with Type. CHAPTER 5 - LAYOUT: Layout. The Grid. CHAPTER 6 - LOGOS, SYMBOLS, PICTOGRAMS AND STATIONERY SYSTEMS: Logos. Symbols. Pictograms. Checklists. Stationery Systems and Identities. CHAPTER 7 - POSTERS: Historical Reference. Contemporary Posters. Single Poster vs. Barricade Poster. CHAPTER 8 - BOOK JACKETS AND CD COVERS: CD Covers And Companion Pieces. Single Jackets vs. Series Jackets. CHAPTER 9 - PACKAGING AND SHOPPING BAGS: Packaging. Shopping Bags As Part of Identity Systems. CHAPTER 10 - VISUAL IDENTITY: Brief History of Branding. Explanation of Branding. Method of Inventing a Company Brand Name. CHAPTER 11 - ADVERTISEMENTS: Explanation of the Creative Team. Types of Ads. Elements of an Ad. Four Componentes of an Ad. The Creation of a Print Ad. Advertising Concepts: What's the Big Idea?. What a Big Ideas is. How to Find the Big Idea. Points of Departure for Developing an Ad Concept. TV Commercials. Advertising Strategems. CHAPTER 12 - ANNUAL REPORTS: Explanation Purpose. Components. Design. Great Innovative Examples. CHAPTER 13 - WEB DESIGN: Major Elements: Home Page, Navigation, System, Core Pages & Links, Contact Information. Design Considerations, Visual Hierarchy, Layout, Color, Style. Approach to Promotional Sites. CHAPTER 14 - THE PORTFOLIO: Graphic Design Portfolio Contents. Advertising Portfolio Contents. Portfolio Organization. Tips from Three Professors. General Tips. Sample Resume. Self-Promotionals. Suggestions for Portfolio Contents. Contents of a Generalized Graphic Design Portfolio. The Career Search Process. Preparing for an Interview. New Portfolio Projects. APPENDIX A: MATERIALS, TOOLS AND PROCESSED: Glossary. Bibliography. Endnotes. Index.

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  • Anonymous

    Posted September 7, 2000

    A student's design bible!

    This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself).

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  • Anonymous

    Posted August 3, 2000

    A well designed graphic design textbook!

    Finally a well designed graphic design textbook. This book is jammed full of content both text and perfectly selected full-color examples of some of the best graphic design. There are examples to illustrate every important point in the text. And the text covers everything from basic design to web design and portfolio preparation. The text is set in an easy to read and follow hierarchical style which incorporates different fonts, weights, colors and background colors which all make for immediate comprehension. As a graphic design professor for the past 20+ years I have never seen such a complete and perfectly designed textbook.

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  • Anonymous

    Posted October 16, 2008

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