Graphic Design Solutions, 4th Edition / Edition 4

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This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.
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Editorial Reviews

From the Publisher

In my opinion, the most challenging aspect of teaching a graphic design course, particularly an introductory course, is a student's understanding of the "visual." Ms. Landa's text tackles this difficult task handily by offering straightforward solutions for building sound design fundamentals, and for thinking conceptually about those devices in our culture - human attitudes and visual identifiers - that marry an audience with the "visual." Richard Rex Thomas, St. John's University

The most difficult aspect of teaching my graphic design course is to get students to see visual imagery as opposed to consume the visual cultural images. Many times students are not looking beyond the name or the produce to see effective communication and design. The design is almost transparent to them. When it is transparent then it is effective. This book brings the reader through all aspects of visual communication and breaks down that transparent element so the reader can understand the essential contents of a communicative piece. Paula DiMarco, California State - Northridge

I try and find texts that match the pedagogy of my classes as well as books that I would have wanted to read/study/keep when I was in school. I would have kept this book for reference, inspiration, and portfolio/job search information. Eric Chimenti, Chapman University

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Product Details

  • ISBN-13: 9780495572817
  • Publisher: Cengage Learning
  • Publication date: 1/26/2010
  • Series: Graphic Design Promotion Series
  • Edition description: With Premium Website Printed Access Card
  • Edition number: 4
  • Pages: 480
  • Sales rank: 1,285,000
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.70 (d)

Meet the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).
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Table of Contents

Introduction. Historical Timeline. Part 1: FUNDAMENTALS. 1. Introduction. 2. Graphic Design: The Basics. 3. Typography. 4. Creativity and the Graphic Design Process. 5. Visualization. 6. Composition. Part II: APPLICATIONS. 7. Posters. 8. Publication Design: Covers & Interiors. 9. Branding. 10. Visual Identity. 11. Package Design. 12. Corporate Communication: Brochures, Annual Reports & More. 13. Advertising. 14. Interactive Design and Motion. Part III: THE PROFESSION AND CAREERS (Available online only). 15. The Portfolio and Job Search (Available online only).
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Customer Reviews

Average Rating 3.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted April 1, 2010

    I Also Recommend:

    Excellent, comprehensive content on graphic design

    The chapters on creativity, concepting, visualization and composition are worth the price. All the other content on graphic design (website design, brochures, visual identity, etc.) is excellent, too. I buy so many graphic design books and this is the only one that covers every step of the creative process as well as design principles so thoroughly. This is a great reference to keep on your desk!

    1 out of 1 people found this review helpful.

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    Posted April 12, 2012

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    Posted July 5, 2010

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