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Graphic Design Solutions / Edition 5

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Overview

Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools.

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Product Details

  • ISBN-13: 9781133945529
  • Publisher: Cengage Learning
  • Publication date: 1/1/2013
  • Edition description: New Edition
  • Edition number: 5
  • Pages: 448
  • Sales rank: 222,943
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Meet the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

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Table of Contents

Introduction. Historical Timeline. Part I: FUNDAMENTALS OF GRAPHIC DESIGN. 1. Introduction: The Graphic Design Profession. 2. Graphic Design: The Basics. 3. Typography. 4.The Design Process. 5. Creativity and Concept Generation. 6. Visualization and Color. 7. Composition. 8. Proportional Systems and The Grid. Part II: FORMATS AND DISCIPLINES . 9. Posters. 10. Book Cover Design. 11. Branding and Visual Identity. 12. Advertising. 13. Interactive Design and Motion Graphics. 14. Corporate Communication: Brochures, Annual Reports, and More (available online only). 15. Package Design (available online only). Part III: THE PORTFOLIO AND JOB SEARCH. 16. The Portfolio and Job Search (available online only).

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted June 26, 2014

    As well as being a  gifted graphic design I have always found th

    As well as being a  gifted graphic design I have always found the books by Robin Landa to be well researched, concise and incredibly 
    helpful to the designer starting out or even for the gifted designer who isn't comfortable promoting themselves. 
    Additionally she is well connected to the design world at large and provides thoughtful insights into establishing your career...
    and she shares her knowledge with an unguarded generosity.
    I could easily recommend this book book required reading in an undergraduate design program or just as a valuable book for your own 
    library.  _Jennifer Sterling

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  • Anonymous

    Posted August 20, 2013

    No text was provided for this review.

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