Graphic Design Solutions / Edition 5

by Robin Landa

Overview

GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines—all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.

Product Details

ISBN-13:	9781133945529
Publisher:	Cengage Learning
Publication date:	01/01/2013
Edition description:	Older Edition
Pages:	448
Product dimensions:	8.40(w) x 10.80(h) x 0.80(d)

About the Author

Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing — including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin s short story, Bottled Up. Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .

Table of Contents

Introduction. Historical Timeline. Part I: FUNDAMENTALS OF GRAPHIC DESIGN. 1. Introduction: The Graphic Design Profession. 2. Graphic Design: The Basics. 3. Typography. 4.The Design Process. 5. Creativity and Concept Generation. 6. Visualization and Color. 7. Composition. 8. Proportional Systems and The Grid. Part II: FORMATS AND DISCIPLINES . 9. Posters. 10. Book Cover Design. 11. Branding and Visual Identity. 12. Advertising. 13. Interactive Design and Motion Graphics. 14. Corporate Communication: Brochures, Annual Reports, and More (available online only). 15. Package Design (available online only). Part III: THE PORTFOLIO AND JOB SEARCH. 16. The Portfolio and Job Search (available online only).