Graphic Design Solutions / Edition 5

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Overview

This comprehensive, in-depth, step-by-step approach to graphic design offers a valuable perspective through instruction, excellent sample designs, tips, project execution, and critiquing to prepare the reader for professional success. Drawing from her own extensive experience in the classroom, Robin Landa breaks away from the pack by adding four important components to the traditional body of innformation found in graphic design texts: a review of the basic formal elements and principles of two-dimensional design, visual and creative thinking strategies, lots of creative excercises and practical projects, and methods for assessing learning. Written in a positive and user-friendly way, the reader feels relaxed and ready to learn and create. Renowned author and designer Philip Meggs comments on Landa's style and substance in a special foreword.
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Product Details

  • ISBN-13: 9781133945529
  • Publisher: Cengage Learning
  • Publication date: 1/1/2013
  • Edition description: New Edition
  • Edition number: 5
  • Pages: 448
  • Sales rank: 278,679
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Meet the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

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Table of Contents

Foreword
Preface
Ch. 1 Introduction
Ch. 2 Fundamentals of Graphic Design
Ch. 3 Overview of Graphic Design
Ch. 4 Designing with Type
Ch. 5 Layout
Ch. 6 Logos, Symbols, Pictograms and Stationery
Ch. 7 Posters
Ch. 8 Book Jackets and CD Covers
Ch. 9 Packaging and Shopping Bags
Ch. 10 Visual Identity
Ch. 11 Advertisements
Ch. 12 The Portfolio
Appendix A: Materials, Tools, and Processes
Appendix B: Glossary
Appendix C: Bibliography
Appendix D: Endnotes
Index
Colophon
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted June 26, 2014

    As well as being a  gifted graphic design I have always found th

    As well as being a  gifted graphic design I have always found the books by Robin Landa to be well researched, concise and incredibly 
    helpful to the designer starting out or even for the gifted designer who isn't comfortable promoting themselves. 
    Additionally she is well connected to the design world at large and provides thoughtful insights into establishing your career...
    and she shares her knowledge with an unguarded generosity.
    I could easily recommend this book book required reading in an undergraduate design program or just as a valuable book for your own 
    library.  _Jennifer Sterling

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  • Anonymous

    Posted August 20, 2013

    No text was provided for this review.

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