Graphic Design Solutions / Edition 4

Graphic Design Solutions / Edition 4

by Robin Landa
     
 

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design

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Overview

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

Product Details

ISBN-13:
9780495897705
Publisher:
Cengage Learning
Publication date:
02/26/2010
Series:
BPA Series
Edition description:
Older Edition
Pages:
480
Product dimensions:
8.40(w) x 10.80(h) x 0.80(d)

Table of Contents

Introduction. Historical Timeline. Part 1: FUNDAMENTALS. 1. Introduction. 2. Graphic Design: The Basics. 3. Typography. 4. Creativity and the Graphic Design Process. 5. Visualization. 6. Composition. Part II: APPLICATIONS. 7. Posters. 8. Publication Design: Covers & Interiors. 9. Branding. 10. Visual Identity. 11. Package Design. 12. Corporate Communication: Brochures, Annual Reports & More. 13. Advertising. 14. Interactive Design and Motion. Part III: THE PROFESSION AND CAREERS (Available online only). 15. The Portfolio and Job Search (Available online only).

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