Graphic Design Solutions / Edition 4

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Overview

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

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Product Details

  • ISBN-13: 9780495897705
  • Publisher: Cengage Learning
  • Publication date: 2/26/2010
  • Series: BPA Series
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 480
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Meet the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

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Table of Contents

Introduction. Historical Timeline. Part 1: FUNDAMENTALS. 1. Introduction. 2. Graphic Design: The Basics. 3. Typography. 4. Creativity and the Graphic Design Process. 5. Visualization. 6. Composition. Part II: APPLICATIONS. 7. Posters. 8. Publication Design: Covers & Interiors. 9. Branding. 10. Visual Identity. 11. Package Design. 12. Corporate Communication: Brochures, Annual Reports & More. 13. Advertising. 14. Interactive Design and Motion. Part III: THE PROFESSION AND CAREERS (Available online only). 15. The Portfolio and Job Search (Available online only).

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