Graphic Design Solutions / Edition 3

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Overview

Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

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Product Details

  • ISBN-13: 9781401881542
  • Publisher: Cengage Learning
  • Publication date: 4/27/2005
  • Series: Design Concepts Series
  • Edition description: REV
  • Edition number: 3
  • Pages: 384
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.80 (d)

Meet the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

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Table of Contents

PART I HISTORY & FUNDAMENTALS Preface: Historical Timeline (1893-present) A Brief Historical Visual Outline of graphic design and advertising history Article on history by Steven Brower, Principal, Steven Brower Design Chapter 1 Introduction Chapter 2 Overview of Graphic Design Chapter 3 Graphic Design Fundamentals Chapter 4 Typography Chapter 5 Layout PART II APPLICATIONS Chapter 6 Logos / Symbols / Pictograms Chapter 7 Visual Identity and Branding Chapter 8 Posters Chapter 9 Book Jackets & Magazine covers Chapter 10 Packaging/Audio Packaging (CD covers) Chapter 11 Advertising Chapter 12 Unconventional Advertising Chapter 13 Annual Reports Chapter 14 Web Design PART III CAREERS Chapter 15 The Portfolio & Job Search Glossary of terms Bibliography Index

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  • Anonymous

    Posted September 9, 2006

    Excellent overview of applications and graphic design theory

    Landa's writing is so clear and precise. And this book is filled with tons of information on all aspects of designing and thinking about graphic design. This book is my vis com bible!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 18, 2012

    No text was provided for this review.

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