Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

by Maria Piscopo
     
 


Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations…  See more details below

Overview


Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life. • Advertising in Communication Arts and Graphic Design USA

Product Details

ISBN-13:
9781581153637
Publisher:
Skyhorse Publishing
Publication date:
08/28/2004
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 6.00(d)

Meet the Author

Maria Piscopo has been a photographer's representative for more than twenty years. She started her own business as a marketing representative for artists and photographers in 1978. She has consulted, lectured extensively, and written about selling photography. She teaches artists, designers, and photographers at the internationally renowned Art Center College of Design in Pasadena, California, and for Dynamic Graphics Educational Foundation. Piscopo writes print and electronic media magazine articles and columns in more than a dozen visual arts industry publications. She is also the author of Marketing & Promoting Your Work, and has a series of four videos covering the topics of her seminars and conference workshops. She lives in Costa Mesa, California.

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