Graphic Designer's Color Handbook: Choosing and Using Color from Concept to Final Output

Overview


One of the most important building blocks of design is color -- but getting the color right is also one of designÆs biggest challenges. In the wake of new technologies such as improved computer monitors, digital photography, and digital printing, ironically, the complexity of color management has increased rather than diminished.

This practical and comprehensive book offers a troubleshooting guide designers can turn to for answers about all aspects and every step of color use ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (14) from $1.99   
  • New (4) from $24.92   
  • Used (10) from $0.00   
Close
Sort by
Page 1 of 1
Showing 1 – 3 of 4
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$24.92
Seller since 2008

Feedback rating:

(98)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1592530559 Brand NEW Softcover, BA12, meticulously inspected, packed securely, with care and extra padding, and shipped ASAP, we have quick responsive customer service, and our ... feedback score speaks louder than this text, we also ship internationally, and your purchase is always satisfaction guaranteed, Read more Show Less

Ships from: Waltham, MA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$41.91
Seller since 2011

Feedback rating:

(4)

Condition: New
2004 Trade paperback Updated ed. New. Trade paperback (US). Glued binding. 248 p. Contains: Illustrations. *****PLEASE NOTE: This item is shipping from an authorized seller in ... Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: LIVERPOOL, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$74.44
Seller since 2014

Feedback rating:

(323)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing 1 – 3 of 4
Close
Sort by
Sending request ...

Overview


One of the most important building blocks of design is color -- but getting the color right is also one of designÆs biggest challenges. In the wake of new technologies such as improved computer monitors, digital photography, and digital printing, ironically, the complexity of color management has increased rather than diminished.

This practical and comprehensive book offers a troubleshooting guide designers can turn to for answers about all aspects and every step of color use and management. This book begins with the basic of color theory and move methodically through the design process, covering everything from choosing color combinations and executing management techniques to designing with color on the Web and printing with optimal results.

Read More Show Less

Product Details

  • ISBN-13: 9781592530557
  • Publisher: Rockport Publishers
  • Publication date: 3/1/2004
  • Edition description: Updated Edition
  • Pages: 232
  • Product dimensions: 8.00 (w) x 10.00 (h) x 0.56 (d)

Meet the Author


Barb Karg is a journalist, graphic designer, and screenwriter. She oversees the production and editorial departments at Lone Wolf Enterprises. Her diverse background includes book, magazine, and newspaper production and editorial work. She�s the author and designer of several books including Dancing Hamsters, Gothic Garden, and Cyber Conspiracies: The 501 Funniest, Craziest, and Most Bizarre Web Sites You�ll Ever See.
Read More Show Less

Table of Contents

Chapter 01 The Principles of Color
Introduction 10
Color Theory: What do You See? 13
Running the Gamut 15
Choosing and Using Color 17
Color Psychology
Color Perception 18
Color Evolution
Color Confidence
Find Out What the Client Really Wants 24
The Effects of Ambient Lighting 25
Metamerism
Using Common Sense 27
Warm Versus Cool Colors 29
Color Combinations 31
Rich Colors
Muted Colors
Colors That Make a Statement
The Yellow Factor
Opposites Attract (I.E., the Green/Red Factor) 37
Chapter 02 Color Correction, Manipulation, and Proofing Systems
Creating a Trusted Color Palette 41
Color Correction and Manipulation 43
Saturation
Over- and Underexposure
Extreme Shadows and Highlights
Subtle Color Variation
Types of Proofs 57
Design Layout Proofs
Screen Build Proofs
Gang Proofs
Proofing Systems 61
Proofing Purposes and Expectations 62
Proofing Spot Color
Reviewing Proofs 64
Lighting and Proofing 65
Lighting and the Pressroom
Metameric Influence on Proofing
Page Proofs
Imposition Proofs
Bluelines
Digital Imposition Proofs
Contract Proofs 70
Analog Proofing
Digital Proofing
Proofing Systems and Press Operations--Running the Gamut 80
Chapter 03 Color in Print: Getting the Results You Want
But That's not the Way It Looks on My Monitor 83
Secondary RGB Colors--Our Beloved CMY(K) 85
Additive Color
Secondary Colors Turn the Tables in Print
Subtractive Color
The Color Printing Process One Step at a Time 89
Properties of Printing Ink for the Technically Disinterested
A Dot's Gain is Our Loss 92
Optical Dot Gain
The Challenge of Yellow 95
Ink Density 97
Additives on Press 99
Color Balance 100
Paper: The Medium and the Price You Pay 102
Paper Availability--The "Here Today, Gone Tomorrow" Trap
The Machiavellian Paper Weight Principle 105
Bond
Writing Paper
The Parent Size Conundrum 106
Printing on Writing Paper Surfaces 108
Color and Appearance on Writing Paper
Text Papers
Offset and Book Papers
Printing on Uncoated Paper
Coated Paper
Grades and Color Appearance on Coated Papers
Varnishes and Aqueous Coating--A Cheap Thrill 115
Flood and Spot Varnishing
Varnishing...Who Needs It?
Aqueous Coating
Chapter 04 Working with Your Printer
Choosing Your Printer Wisely 119
Printing Sales Reps 120
Working with Your Print Rep
Samples
Industry Standards 125
Accountability and Responsibility
Change Orders
Prepress and Proofing Sources and Standards
Service Bureaus and Color Houses
Service Bureaus and the Future
Color Scanning: Do It Yourself or Send It Out? 129
Facility Tours 130
A Well Adjusted Press
Digital Imaging 133
Direct-to-Press Printing 135
Print on Demand and A Portent of Things to Come 139
Submitting Color Projects to Your Printer 140
The Electronic Prepress Department 141
Press Checks 142
Going to a Press Check
Knowing When to Say When
Avoiding Nightmare Scenarios 148
Chapter 05 Colorful Words from the Press Room
What Printers Look for in Color Submissions 157
Common Mistakes 158
When Things Go Horribly Pink 160
Duotone Effects and Expectations 161
Roll the Presses 162
Pressroom Controls
Densitometers 164
Ink Density
How Densitometers Work--A Short Primer
Densitometers and Screen Values
Densitometers and Ink Trap
Why Bad Traps Happen on Good Presses 171
Ink Quality
Press Roller Systems--A Major Player 172
Keeping New Rubber on the Press
How Important Can Rollers Really Be?
Smooth Solids on Press 174
Mechanical Ghosting
Test forms for Offset Printing 179
GATF Test Forms
Press Sheet Configurations 188
Signature Sizes
Layouts and Imposition Dummies 190
The Sheet Size on Press
Work and Turns
Press Register 201
It's A Colorful World 202
Chapter 06 Color on the Web
Seeing Red, Green, and Blue 205
Specifying Color for the Web 206
The Web-Safe Palette 208
Testing for Variation 209
Effective Web Presentations 210
Keep It Simple
Scanning for the Web
Color and Contrast 215
Thematic Use of Color 216
Color Conversion Chart 220
Glossary 236
Index 244
Art and Photography Credits 246
Acknowledgments 247
About the Authors 248
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)