The Graphic Designer's Digital Toolkit / Edition 4

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Overview

Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations. This fully revised fourth edition of THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT provides a full-color, comprehensive overview of Macintosh OS X and Windows Vista operating systems, design fundamentals, and the "Big 3" digital design programs used in the graphics industry today: Adobe Illustrator CS4, Adobe Photoshop CS4, and Adobe InDesign CS4. The book examines the essential features of each, then reveals in practical detail the skills and technology necessary for effective design for print and Web Media. This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the pportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers.

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Product Details

  • ISBN-13: 9781439056691
  • Publisher: Cengage Learning
  • Publication date: 6/8/2009
  • Series: Adobe Creative Suite Series
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 688
  • Product dimensions: 7.30 (w) x 9.20 (h) x 1.40 (d)

Meet the Author

Allan Wood served 12 years as an Assistant Professor and Program Chair of the Graphic Design and Professional Photography degree programs at McIntosh College in New Hampshire, until its closure a couple of years ago. He currently teaches a full load of college level courses independently as an adjunct Professor in digital media and business at New Hampshire's Great Bay College and Manchester Community College, along with an online multimedia course each semester for DeVry. Allan recently was awarded a second place standing for Educator of the Year in the Computer Design: Graphics and Photography category among 80 colleges participating. Mr. Wood is a member of the New Hampshire Professional Photographer's Association and the National Association of Photoshop Professionals. His images have appeared in national greeting cards, calendars, and catalogs, and on a variety of Websites. He holds a Master's degree in Instructional Design and Online Learning, sits on academic advisory committees for digital media and computer technology departments, and is a beta tester for Adobe products.

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Table of Contents

Preface. Unit I: GETTING READY FOR PRODUCTION. 1. Welcome to the Land of OS. The Mac OS X Environment. The Windows Vista Environment. Macs and Windows Working Together. Client Assignment: Test Drive Mac OS X Leopard and Windows Vista. Managing Files and Folders. Advanced Users: Creating Electronic Slide Shows of Images. Digital Toolkit Extra: Burning Music, Photo and Data CDs. Chapter Summary. 2. Designing for the Client. Elements of Design. Design Principles. Design Stages: From Concept to Completion. Typography. Imagery. Saving Graphic File Formats. Understanding the Importance of Color. Client Assignment: Designing in Color or Black and White Contrasts. Advanced Users: Identifying Design Elements and Principles in Various Ads. Digital Toolkit Extra: Internet Resources. Chapter Summary. Unit I review: Getting Ready for Production. Downloading and Installing Acrobat Reader. Downloading and Installing Photoshop Tryout. Design Techniques. Unit II: DIGITAL IMAGE EDITING: ADOBE PHOTOSHOP CS4. 3. Adjusting Images in Photoshop. The Photoshop Environment. Basic Image Correction: Saving to Specific File Formats. Correcting Images for Print. Using the Image Menu for Adjustments. Preparing Images for Web Media. Adjusting Image Size for Web Media. Advanced Users: Using Histograms for Manual Levels Adjustment. Digital Toolkit Extra: Using the Adobe Bridge CS4 for Retrieving and Managing Files. Chapter Summary. 4. Working with Selections and Channels. Photoshop's Selection Tools. Client Assignment: Creating a Multicolor Product Ad. First Selection: Changing Product Colors. Saving Selections Permanently Using Channels. Second Selection: The Entire Kayak for Duplicating. Advanced Users: Using Quick Mask for Masking Selections. Digital Toolkit Extra: Make a Better Sky Using Either the Paste Into Command, or the Masks Panel. Combining Images Using the Paste Into Command. Selecting by Color Range, and Using the Masks Panel. Chapter Summary. 5. Using Layers. Photoshop's Layers. Client Assignment: Creating a Multicolor Product Ad (Conclusion). Creating the Three Kayak Image Layers. Adjusting Color Using the Hue/Saturation Command. Creating the Yellow Kayak Layer. Layer Style Effect: Drop Shadows. Recording States Using the Layer Comps Palette. Creating Type Layers. Editing Type. Organizing Layers and Preparing the Ad for Press. Advanced Users: Prepare Camera RAW Files: Digital Negatives. Digital Toolkit Extra: Create Photo Business Cards with Picture Package. Chapter Summary. 6. Restoring and Coloring a Black and White Photograph. Tools and Palettes for Editing. Client Assignment: Retouching and Coloring a Black and White Photograph. Restoring the Image. Coloring the Black and White Image. Create a Custom Brush in the Tool Presets Palette. Sample and Apply Skin Tones. Advanced Users: Color Cast Correction by Neutralizing Shadow and Highlight Areas. Finding Highlight and Shadow Details Using Levels. Neutralizing Shadow and Highlight Areas Using the Threshold Command. Digital Toolkit Extra: Special Creations With CS4's New Masks Panel and Adjustments. Panel. Chapter Summary. Unit II review Digital Image Editing: Adobe Photoshop CS4. Client Assignment: Creating a Music CD Cover. Preparing the Tunnel Image. Preparing the Car Images. Creating the Titles and Cropping the Covers. Combining Images and Adding Song Titles. Unit III: DIGITAL ILLUSTRATION: ADOBE ILLUSTRATOR CS4. 7. Creating Shapes with Illustrator. The Illustrator Environment. Client Assignment: Creating an Electronic Checkerboard Game for E-Mail. Creating Checkerboard Squares. Creating the Checkers. Changing Colors of the Board. Advanced Users: Create the Crowned Checkers. Digital Toolkit Extra: Build a Lighthouse. Chapter Summary. 8. Working with Brushes, Symbols, and Layers. Making Digital Illustrations from Drawings. Client Assignment: Creating a Tourist Map. Preparing the Map Image for Tracing. Tracing the Map Outline Using Drawing Tools. Creating and Applying Brushes. Creating and Applying Custom Symbols. Labeling the Map. Use Symbolism Tools and the Symbol Library. Advanced Users: Placing Logos Created by the Blob Brush Onto Multiple Artboard. Digital Toolkit Extra: Use 3-D Effects and Map the Label. Chapter Summary. 9. Precision with the Pen Tool. Pen Tool Basics. Direct Selection and Lasso Tools. Path Type Tools. Client Assignment: Creating a Logo. Outlining the Template Image. Creating Type on Paths. Applying Color in a Separate Layer. Saving in EPS Format. Advanced Users: Create Professional Business Cards. Digital Toolkit Extra: Create a Clock Face. Chapter Summary. 10. Integrating Photoshop and Illustrator Files for Web Use. Combining Illustrator and Photoshop Graphics. Client Assignment: Creating Web Banners. Integrating Photoshop Images with Illustrator. Integrating Illustrator Images into Photoshop. Creating the Guitar Graphic in Illustrator. Advanced Users: Understanding PDF and EPS Files. Digital Toolkit Extra: Convert Bitmap Images to Vector Artwork Using Live Trace and. Live Paint. Create an Illustrative Portrait From a Photo. Chapter Summary. Unit III: review Digital Illustration: Adobe Illustrator CS4. Client Assignment: Making a Promotional Mug Logo. Creating a 3-D Mug Illustration to Map the Logo. Unit IV: DIGITAL PUBLISHING: INDESIGN CS4. 11. InDesign Fundamentals. The InDesign Environment. Client Assignment: Creating a Coupon Advertisement. Setting up the Coupon Advertisement. Saving InDesign Documents. Advanced Users: Preflight, Packaging, and Preparing for Press. Digital Toolkit Extra: Create a Photo Calendar with Tables. Chapter Summary. 12. Working with Multipage Documents. Designing Multipage Documents. Client Assignment: Creating a Multipage Newsletter. Setting Up the Master Page Template. Editing the Master Page Objects and Placing the Nameplate or Masthead. Guides, Graphic Frames, and Placing Graphics. Typing and Importing Text. Automating and Applying Special Formatting Techniques. Advanced Users: Baseline Alignment and Automation with Styles and Object Libraries. Digital Toolkit Extra: Create an Interactive PDF Document. Chapter Summary. Unit IV: review Digital Publishing: InDesign CS4. Client Assignment: Creating a Tri-Fold Brochure. Setting Up the Brochure Project. Designing the Front, Back, and Special Panels (Page 1). Creating Character and Paragraph Styles. Designing the Inside Page for Introduction and Tour Info. Glossary. Index.

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