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The Graphic Designer's Guide to Clients

Overview

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold ...

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The Graphic Designer's Guide to Clients

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Overview

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you:

• Identify what is distinct about your services • Market yourself effectively • Meet and court clients • Learn the lingo of corporate strategy • Make effective presentations ª Believe in the work you do and sell the work you believe in • Obtain referrals from existing clients • Keep clients coming back for more

CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.

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Product Details

  • ISBN-13: 9781621534013
  • Publisher: Skyhorse Publishing
  • Publication date: 4/1/2014
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 256
  • Sales rank: 770,201
  • Product dimensions: 8.90 (w) x 6.00 (h) x 1.00 (d)

Meet the Author

Ellen Shapiro has been has been designing for her whole life and writing about design for more than twenty years. She has served as faculty in communication design and typography at Pratt Institute, Parsons School of Design, School of Visual Arts, Purchase College, SUNY. She is also the co-founder of the design firm, Visual Language LLC. She blogs about design, gardens, food and travel at dig-it-blog.com

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Table of Contents

Acknowledgments
Preface
Pt. I What I've Learned About Clients
Ch. 1 The Client - Elusive, Difficult, Coveted 2
Ch. 2 How to Meet Clients 10
Ch. 3 Once You've Met Them. How to Get Clients to Give You Work (and How to Get Paid for That Work) 26
Ch. 4 Keeping Clients Happy (and Coming Back) 36
Ch. 5 The People Who Do It Right 50
Pt. II Corporate Clients
Ch. 6 The Hard-Core Aficionado (Klein Bikes and Liska + Associates) 56
Ch. 7 The Design Icon (The Knoll Group and Chermayeff & Geismar) 65
Ch. 8 The Publisher (Faber & Faber and Pentagram London) 77
Ch. 9 The Financial Wizard (The Line Group and Risk Valicenti) 87
Ch. 10 The Scientist-Entrepreneur (Abiomed, Inc. and Weymouth Design) 98
Ch. 11 The Military-Industrial Complex (Northrop Corporation and Jim Cross, Peter Harrison, Doug Oliver, and Mike Weymouth) 107
Pt. III Retail and Entertainment Clients
Ch. 12 The Megastore (Barnes & Noble and Farago + Partners) 120
Ch. 13 The Counterculture CEO (The Nature Company and Kit Hinrichs) 131
Ch. 14 The Tycoon (The Grand Union Company and Milton Glaser, Inc.) 141
Ch. 15 The Dowager Brand, Revived (Brooks Brothers and Desgrippes Gobe) 154
Ch. 16 The Great Designer Himself (Joseph Abboud and Tyler Smith) 163
Ch. 17 The Producer (Chicago, The Musical, and Spot Design) 171
Pt. IV Institutional Clients
Ch. 18 The Institution of Higher Education (Harvard and Corey McPherson Nash; MIT and Korn Design; Northeastern and Robert Davison) 182
Ch. 19 The Visionary (SCI-Arc and April Greiman) 196
Ch. 20 The Risk-Taker (The Episcopal Church Foundation and Fallon McElligott) 207
Ch. 21 The Bureaucracy (The Des Moines Metro Waste Authority and Pattee Design) 216
Ch. 22 The Curator (The Wadsworth Atheneum and Peter Good) 227
Index 240
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