The Graphic Designer's Guide to Clients

The Graphic Designer's Guide to Clients

by Ellen M. Shapiro
     
 

View All Available Formats & Editions


Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as…  See more details below

Overview


Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you:

• Identify what is distinct about your services • Market yourself effectively • Meet and court clients • Learn the lingo of corporate strategy • Make effective presentations • Believe in the work you do and sell the work you believe in • Obtain referrals from existing clients • Keep clients coming back for more

CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.

Read More

Product Details

ISBN-13:
9781621534013
Publisher:
Skyhorse Publishing
Publication date:
04/01/2014
Edition description:
Second Edition
Pages:
256
Sales rank:
745,910
Product dimensions:
8.90(w) x 6.00(h) x 1.00(d)

Meet the Author

Ellen Shapiro has been has been designing for her whole life and writing about design for more than twenty years. She has served as faculty in communication design and typography at Pratt Institute, Parsons School of Design, School of Visual Arts, Purchase College, SUNY. She is also the co-founder of the design firm, Visual Language LLC. She blogs about design, gardens, food and travel at dig-it-blog.com

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >