Graphic Workshop: Innovative Promotions That Work (PagePerfect NOOK Book) [NOOK Book]

Overview

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.

This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of ...

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Graphic Workshop: Innovative Promotions That Work (PagePerfect NOOK Book)

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Overview

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.

This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.

Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?

The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

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Product Details

  • ISBN-13: 9781610601733
  • Publisher: Rockport Publishers
  • Publication date: 4/1/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 20 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.

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Table of Contents

Image and brand-building promotions 11
Be inspired 42
Invitations, announcements, and cards 45
The big idea 82
Keepsake promotions 85
Get production savvy 124
Publication and newsletter promotions 127
Treading new ground 152
Campaigns 155
Directory of suppliers and manufacturers 180
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