Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

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by Jim Collins, Morten Hansen
     
 

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the

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Overview

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Editorial Reviews

Financial Times
“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises”
Wall Street Journal
“Collins and Hansen draw some interesting and counterintuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.”
Booklist
Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.

Product Details

ISBN-13:
9780062120991
Publisher:
HarperCollins Publishers
Publication date:
10/11/2011
Pages:
320
Sales rank:
46,586
Product dimensions:
6.32(w) x 9.26(h) x 1.01(d)

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