Great Demo!: How to Create and Execute Stunning Software Demonstrations

Great Demo!: How to Create and Execute Stunning Software Demonstrations

by Peter E. Cohan
     
 

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Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive “Do the Last Thing First” concept generates a &… See more details below

Overview

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive “Do the Last Thing First” concept generates a “Wow!” response from customers.

The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation.

Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations—an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management.

Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

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Editorial Reviews

Amazon.com - John Care
If you're looking for a way to shake up your salesforce , shake loose their love of doing things the traditional way and eventually shake down your competition - look no further.

Product Details

ISBN-13:
2940014890823
Publisher:
iUniverse, Incorporated
Publication date:
04/05/2005
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
290
Sales rank:
533,798
File size:
1 MB

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