The Great Formula: For Creating Maximum Profit with Minimal Effort

Overview

In The Irresistible Offer, Mark Joyner showed marketers,salespeople, and business leaders how to craft an offer that noreasonable person could refuse. But, despite its undeniableeffectiveness, The Irresistible Offer is only one ingredient inJoyner's recipe for consistent sales success. Now, he shares therest of his proven selling process in The Great Formula.

The Great Formula begins where The Irresistible Offer left off:with an unbeatable offer that's just waiting to be sold. ...

See more details below
Other sellers (Hardcover)
  • All (24) from $1.99   
  • New (7) from $2.40   
  • Used (17) from $1.99   
The Great Formula: for Creating Maximum Profit with Minimal Effort

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.49
BN.com price
(Save 43%)$21.95 List Price

Overview

In The Irresistible Offer, Mark Joyner showed marketers,salespeople, and business leaders how to craft an offer that noreasonable person could refuse. But, despite its undeniableeffectiveness, The Irresistible Offer is only one ingredient inJoyner's recipe for consistent sales success. Now, he shares therest of his proven selling process in The Great Formula.

The Great Formula begins where The Irresistible Offer left off:with an unbeatable offer that's just waiting to be sold. Thissecond installment takes that offer and shows you how to present itto customers, sell it, and then sell it again. The key to salessuccess really is that simple! Realistically, everything you needto know about selling can be summed up in three shortsteps—create an enticing offer, present it to the rightaudience, and then give them a second helping of it.

If none of this sounds all that original to you, then you'realready on the right track! The Great Formula works because itstresses simplicity and focuses just on those actions that getresults. It's real-world, down-to-earth selling advice that's sostraightforward even the smartest people often overlook it. Butgreat businesses, whether they know it or not, use The GreatFormula everyday. As proof, Joyner examines a variety of successfulbusinesses—some you might already know about—and showsyou how they used The Great Formula to great success.

Joyner fully explains every aspect of the three-step process andalso includes tips and tricks that will make it even moreeffective. He shows you how to use word of mouth to turn satisfiedcustomers into free advertising, how to find the perfect potentialbuyers for your product, and how to increase your profits byselling even more product on the back end.

The Great Formula is simple because, as Joyner shows, success isnever complicated. It's only a matter of seeing, with clarity,which simple actions will render the desired result and then takingthose actions with zeal. Regardless of what you sell, thistime-tested system can be applied to any business—evenyours—in any industry.

Read More Show Less

Product Details

  • ISBN-13: 9780471778233
  • Publisher: Wiley
  • Publication date: 4/7/2006
  • Edition number: 1
  • Pages: 243
  • Product dimensions: 5.77 (w) x 8.48 (h) x 1.02 (d)

Meet the Author

Mark Joyner is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer, from Wiley.

Read More Show Less

Table of Contents

Chapter 1. Introduction: Hx2+O.

Chapter 2. "I Get 1,000 Channels of TV and Most of It'sCrap".

Chapter 3. Chunking.

Chapter 4. The Great Chunkula.

Chapter 5. The Great Formula.

Chapter 6. Why The Great Formula Works.

Chapter 7. The Great Formula Step 1: Create TheIrresistible Offer.

Chapter 8. The Great Formula Step 2: Present it to a ThirstyCrowd.

Chapter 9. The Great Formula Step 3: Sell Them a 2nd Glass.

Chapter 10. In Search of the Thirsty Crowd.

Chapter 11. 2nd Glass Tactics.

Chapter 12. The Great Formula in History.

Chapter 13. Mad Scientists Using The Great Formula.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted May 19, 2006

    Wish I could give it 6 stars!

    Mark is one of the best authors I¿ve read at being able to keep marketing simple. With some marketing books out I¿ve ended up feeling like I was reading a software manual, but his style is so far from that. He makes it easy to understand, and the way he uses case studies really helps bring it all home. The best thing I can say about this book, and also `The Irresistible Offer¿ as well, is that while he keeps things simple, more importantly he¿s very thorough, and doesn¿t leave me feeling overwhelmed. He has my vote on this being the simplest explanation of what works in business ever written.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 18, 2006

    TIO plus TGF - knockout combo! don't think, just buy.

    i thought 'the irresistible offer' was great, but wow - 'the great formula' picks up where it left off and really takes it to another level. don't think, just buy. joyner NEVER disappoints... p.s. simply implementing the idea in pages 35-36 ALONE could easily double your business.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 19, 2006

    A Must Have for Anyone in Business!

    'The Great Formula' should be in the library of anyone who's serious about successful sales. Mark Joyner takes his 'three step process' a step further by giving the reader proven techniques to increase profits with minimal effort. It doesn't matter if you're selling cars or computers fragrances or fertilizer, you WILL benefit from applying this information to your business. I can't wait for Mark's next book! This is a must read!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 29, 2010

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)