The Great Formula: For Creating Maximum Profit with Minimal Effort

Overview

Praise for THE GREAT FORMULA

"This book reminds me of Isaac Newton's discovery of gravity—a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
—David Garfinkel, author, Customers on Demand

"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing ...

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The Great Formula: for Creating Maximum Profit with Minimal Effort

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Overview

Praise for THE GREAT FORMULA

"This book reminds me of Isaac Newton's discovery of gravity—a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
—David Garfinkel, author, Customers on Demand

"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
—Dr. Mani Sivasubramanian, infopreneur and heart surgeon

"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
—Joseph Sugarman, Chairman, BluBlocker Corporation

"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
—Lou D'Alo, PowerUp! Coaching and Consulting

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Product Details

  • ISBN-13: 9780471778233
  • Publisher: Wiley
  • Publication date: 4/7/2006
  • Edition number: 1
  • Pages: 243
  • Product dimensions: 5.77 (w) x 8.48 (h) x 1.02 (d)

Meet the Author

Mark Joyner is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer, from Wiley.
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Table of Contents

Chapter 1. Introduction: Hx2+O.

Chapter 2. "I Get 1,000 Channels of TV and Most of It's Crap".

Chapter 3. Chunking.

Chapter 4. The Great Chunkula.

Chapter 5. The Great Formula.

Chapter 6. Why The Great Formula Works.

Chapter 7. The Great Formula Step 1: Create The Irresistible Offer.

Chapter 8. The Great Formula Step 2: Present it to a Thirsty Crowd.

Chapter 9. The Great Formula Step 3: Sell Them a 2nd Glass.

Chapter 10. In Search of the Thirsty Crowd.

Chapter 11. 2nd Glass Tactics.

Chapter 12. The Great Formula in History.

Chapter 13. Mad Scientists Using The Great Formula.

Index.

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted May 19, 2006

    Wish I could give it 6 stars!

    Mark is one of the best authors I¿ve read at being able to keep marketing simple. With some marketing books out I¿ve ended up feeling like I was reading a software manual, but his style is so far from that. He makes it easy to understand, and the way he uses case studies really helps bring it all home. The best thing I can say about this book, and also `The Irresistible Offer¿ as well, is that while he keeps things simple, more importantly he¿s very thorough, and doesn¿t leave me feeling overwhelmed. He has my vote on this being the simplest explanation of what works in business ever written.

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  • Anonymous

    Posted May 18, 2006

    TIO plus TGF - knockout combo! don't think, just buy.

    i thought 'the irresistible offer' was great, but wow - 'the great formula' picks up where it left off and really takes it to another level. don't think, just buy. joyner NEVER disappoints... p.s. simply implementing the idea in pages 35-36 ALONE could easily double your business.

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  • Anonymous

    Posted May 19, 2006

    A Must Have for Anyone in Business!

    'The Great Formula' should be in the library of anyone who's serious about successful sales. Mark Joyner takes his 'three step process' a step further by giving the reader proven techniques to increase profits with minimal effort. It doesn't matter if you're selling cars or computers fragrances or fertilizer, you WILL benefit from applying this information to your business. I can't wait for Mark's next book! This is a must read!

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  • Anonymous

    Posted May 29, 2010

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