The Great Formula: For Creating Maximum Profit with Minimal Effort

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Overview

In The Irresistible Offer, Mark Joyner showed marketers,salespeople, and business leaders how to craft an offer that noreasonable person could refuse. But, despite its undeniableeffectiveness, The Irresistible Offer is only one ingredient inJoyner's recipe for consistent sales success. Now, he shares therest of his proven selling process in The Great Formula.

The Great Formula begins where The Irresistible Offer left off:with an unbeatable offer that's just waiting to be sold. ...

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Overview

In The Irresistible Offer, Mark Joyner showed marketers,salespeople, and business leaders how to craft an offer that noreasonable person could refuse. But, despite its undeniableeffectiveness, The Irresistible Offer is only one ingredient inJoyner's recipe for consistent sales success. Now, he shares therest of his proven selling process in The Great Formula.

The Great Formula begins where The Irresistible Offer left off:with an unbeatable offer that's just waiting to be sold. Thissecond installment takes that offer and shows you how to present itto customers, sell it, and then sell it again. The key to salessuccess really is that simple! Realistically, everything you needto know about selling can be summed up in three shortsteps—create an enticing offer, present it to the rightaudience, and then give them a second helping of it.

If none of this sounds all that original to you, then you'realready on the right track! The Great Formula works because itstresses simplicity and focuses just on those actions that getresults. It's real-world, down-to-earth selling advice that's sostraightforward even the smartest people often overlook it. Butgreat businesses, whether they know it or not, use The GreatFormula everyday. As proof, Joyner examines a variety of successfulbusinesses—some you might already know about—and showsyou how they used The Great Formula to great success.

Joyner fully explains every aspect of the three-step process andalso includes tips and tricks that will make it even moreeffective. He shows you how to use word of mouth to turn satisfiedcustomers into free advertising, how to find the perfect potentialbuyers for your product, and how to increase your profits byselling even more product on the back end.

The Great Formula is simple because, as Joyner shows, success isnever complicated. It's only a matter of seeing, with clarity,which simple actions will render the desired result and then takingthose actions with zeal. Regardless of what you sell, thistime-tested system can be applied to any business—evenyours—in any industry.

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Product Details

  • ISBN-13: 9781615562411
  • Publisher: Gildan Audio
  • Publication date: 10/23/2006
  • Format: CD
  • Product dimensions: 5.30 (w) x 6.10 (h) x 1.20 (d)

Meet the Author

Mark Joyner is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer, from Wiley.

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Table of Contents

Chapter 1. Introduction: Hx2+O.

Chapter 2. "I Get 1,000 Channels of TV and Most of It'sCrap".

Chapter 3. Chunking.

Chapter 4. The Great Chunkula.

Chapter 5. The Great Formula.

Chapter 6. Why The Great Formula Works.

Chapter 7. The Great Formula Step 1: Create TheIrresistible Offer.

Chapter 8. The Great Formula Step 2: Present it to a ThirstyCrowd.

Chapter 9. The Great Formula Step 3: Sell Them a 2nd Glass.

Chapter 10. In Search of the Thirsty Crowd.

Chapter 11. 2nd Glass Tactics.

Chapter 12. The Great Formula in History.

Chapter 13. Mad Scientists Using The Great Formula.

Index.

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