Great Leaders: Alfred Sloan

Great Leaders: Alfred Sloan

by The Editors of New Word City
     
 

Alfred P. Sloan, Jr., was an undisputed titan of the auto industry. He outsmarted the legendary carmaker Henry Ford, essentially invented marketing as we know it today, and pioneered the very concept of corporate management. He personified the twentieth century Organization Man, whose work was his life, and he built car manufacturer General Motors into the world's… See more details below

Overview

Alfred P. Sloan, Jr., was an undisputed titan of the auto industry. He outsmarted the legendary carmaker Henry Ford, essentially invented marketing as we know it today, and pioneered the very concept of corporate management. He personified the twentieth century Organization Man, whose work was his life, and he built car manufacturer General Motors into the world's most successful industrial enterprise, dominating the Fortune 500 list for half a century. Despite these accomplishments, Sloan remains an elusive and tantalizing figure. Here, in this short-form book, is his surprising story with lessons for every businessperson.

Product Details

ISBN-13:
2940013128934
Publisher:
New Word City, Inc.
Publication date:
03/04/2014
Series:
Insights From Great Business Minds , #1
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
2 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >