Great Print Advertising: Creative Approaches, Strategies, and Tactics

Great Print Advertising: Creative Approaches, Strategies, and Tactics

by Tony Antin
     
 

The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work—and those that don't—plus clear, specific explanations of the subtle differences between them.See more details below

Overview

The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work—and those that don't—plus clear, specific explanations of the subtle differences between them.

Product Details

ISBN-13:
9780471557135
Publisher:
Wiley
Publication date:
02/28/1993
Pages:
256
Product dimensions:
7.25(w) x 10.19(h) x 0.70(d)

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