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Great Web Architecture
     

Great Web Architecture

by Clay Andres, Serena Herr (Foreword by)
 

Learn from the pros! Illustrated throughout with full-color images of top sites — including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall — this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes

Overview

Learn from the pros! Illustrated throughout with full-color images of top sites — including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall — this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges.

Editorial Reviews

The Barnes & Noble Review
Great Web Architecture is a full-color exploration of today's best solutions for site structure, navigation, and visual identity, and how these solutions can be integrated into sites that are exceptionally compelling, useful, and coherent.

As author Clay Andres says, when you look at a Web site, "you are seeing the solution to a specific set of business and design problems. But things look very different when you begin to work on a Web site. In most cases, the problem isn't well defined, which makes the process of site development one of mutual discovery for clients and designers." That's why this book is so valuable. Andres takes you beneath the surface to see what works, and why it works. How do you define the design elements that make a site memorable? Why are certain color and font choices made? What's the best way to incorporate multimedia into the structure of a site?

Along the way, Andres answers questions many web designers are only beginning to ask. When should site hierarchies be visible, and when hidden? What makes a great content site? A great commerce site? How do you build a site that builds a brand? How do you architect for easier long-term maintenance?

The examples are great, the commentary outstanding. Great Web Architecture should be on every serious web designer's bookshelf.

Product Details

ISBN-13:
9780764532467
Publisher:
Wiley
Publication date:
09/28/1999
Series:
Secrets Series
Pages:
217
Product dimensions:
8.00(w) x 10.00(h) x 0.60(d)

Meet the Author

CLAY ANDRES, a former contributing editor of MacWEEK, is the author of seven books on desktop publishing and design. A graphic designer, typographer, and Web architect with more than a decade of experience, Andres id the cofounder of Interactive Arts & Engineering, a Web design and Internet consultancy.

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