Greatest Direct Mail Sales Letters of All Time

Greatest Direct Mail Sales Letters of All Time

5.0 1
by Richard S. Hodgson
     
 
Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products and services. Each letter is presented in its entirely, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed and what factors made each so successful. Adapt these strategies to your own particular marketing

Overview

Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products and services. Each letter is presented in its entirely, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed and what factors made each so successful. Adapt these strategies to your own particular marketing objectives and goals.

Product Details

ISBN-13:
9780850132380
Publisher:
Dartnell Corporation, The
Publication date:
09/01/1995
Edition description:
REV
Pages:
548
Product dimensions:
8.73(w) x 11.35(h) x 1.44(d)

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Greatest Direct Mail Sales Letters of All Time 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
In this book, you can study the 100 best letters of all time, with insights from successful copywriters.