Greatest Direct Mail Sales Letters of All Timeby Richard S. Hodgson
Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products and services. Each letter is presented in its entirely, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed and what factors made each so successful. Adapt these strategies to your own particular marketing objectives and goals.
- Dartnell Corporation, The
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- 8.73(w) x 11.35(h) x 1.44(d)
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In this book, you can study the 100 best letters of all time, with insights from successful copywriters.