Green Corporation
  • Green Corporation
  • Green Corporation

Green Corporation

by Vasanthakumar N. Bhat
     
 

Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate.

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Overview

Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included.

This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management.

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Product Details

ISBN-13:
9780899309798
Publisher:
ABC-CLIO, Incorporated
Publication date:
07/30/1996
Pages:
278
Product dimensions:
6.14(w) x 9.21(h) x 0.69(d)

Table of Contents

Illustrations
Preface
1The Green Corporation3
2Green Management Begins with Strategic Planning19
3Complying with Green Laws32
4Life-cycle Assessment: Measuring Greenness52
5Green Design69
6Green Production88
7Green Packaging110
8Green Marketing129
9Recycling146
10Green Communication158
11Green Strategies for Research and Development173
12Total Green Management183
13Green Auditing202
14Benchmarking for Green Excellence224
15Green Business and Careers232
Appendix I: Environmental Expenditures and Profit Margins245
Appendix II: Emissions, Profit Margins, and Market Values249
Selected Bibliography253
Name Index255
Subject Index259

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