Green Corporation

Green Corporation

by Vasanthakumar N. Bhat
     
 

ISBN-10: 0899309798

ISBN-13: 9780899309798

Pub. Date: 07/30/1996

Publisher: ABC-CLIO, Incorporated

Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate.

Overview

Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included.

This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management.

Product Details

ISBN-13:
9780899309798
Publisher:
ABC-CLIO, Incorporated
Publication date:
07/30/1996
Pages:
278
Product dimensions:
6.14(w) x 9.21(h) x 0.69(d)

Table of Contents

Illustrations

Preface

Introduction

Green Corporation

Green Management Begins with Strategic Planning

Complying with Green Laws

Life Cycle Assessment: Measuring Greeness

Green Functional Management

Green Design

Green Production

Green Packaging

Green Marketing

Recycling

Green Communication

Green Strategies for Research and Development

Green Tools

Total Green Management

Green Auditing

Benchmarking for Green Excellence

Green Future

Green Business and Careers

Appendix: Environmental Expenditures and Profit Margins

Appendix: Emissions, Profit Margins and Market Values

Selected Bibliography

Index

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