Green Corporation

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Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included.

This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management.

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Editorial Reviews

A "green" effort to debunk the myth that responsible environmental management means lower productivity and depressed profits. Bhat (management science, Pace U.) outlines a functional management plan using green designs, production, marketing, research and development, auditing, and benchmarking for excellence that doesn't sacrifice air, water, or the bottom line. The appendices survey environmental expenditures and profit margins, and detail emissions and market values. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780899309798
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 7/30/1996
  • Pages: 278
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.69 (d)

Meet the Author

VASANTHAKUMAR N. BHAT is Associate Professor of Management Science and Operations Management at the Lubin Graduate School of Business, Pace University.

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Table of Contents

1 The Green Corporation 3
2 Green Management Begins with Strategic Planning 19
3 Complying with Green Laws 32
4 Life-cycle Assessment: Measuring Greenness 52
5 Green Design 69
6 Green Production 88
7 Green Packaging 110
8 Green Marketing 129
9 Recycling 146
10 Green Communication 158
11 Green Strategies for Research and Development 173
12 Total Green Management 183
13 Green Auditing 202
14 Benchmarking for Green Excellence 224
15 Green Business and Careers 232
Appendix I: Environmental Expenditures and Profit Margins 245
Appendix II: Emissions, Profit Margins, and Market Values 249
Selected Bibliography 253
Name Index 255
Subject Index 259
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