Green Gold: Japan, Germany, the United States, and the Race for Environmental Technology

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Environmental imperatives are forcing companies - and governments - across the globe to change the way they think about business and investment. The conventional wisdom in the United States is that environmental constraints are bad for business; Green Gold shows how misguided the common view is. Curtis Moore and Alan Miller go behind the scenes in Germany, Japan and elsewhere to show how nations are staking their economic futures on the proposition that world competitive success will depend on developing ...
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Overview

Environmental imperatives are forcing companies - and governments - across the globe to change the way they think about business and investment. The conventional wisdom in the United States is that environmental constraints are bad for business; Green Gold shows how misguided the common view is. Curtis Moore and Alan Miller go behind the scenes in Germany, Japan and elsewhere to show how nations are staking their economic futures on the proposition that world competitive success will depend on developing technologies aimed at protecting the environment. Marshaling newly available evidence, Green Gold outlines a radical rethinking of America's industrial future. Environmental technologies - cleaner energy sources, more efficient industrial processes, environmentally superior products of every kind, from light bulbs to automobiles - offer more than remarkable economic opportunities; as these become necessities, not luxuries, the ability to produce cleaner, more competitive technology may determine America's economic viability in a global marketplace. The foreign success stories are stunning. German and Japanese companies, working closely with governments, now dominate the new huge and growing world markets for environmental technology in everything from solar power to clean steel mills. The United States, often the original source of ideas and innovation, continues to fall behind, held back in part by powerful domestic energy lobbies. The authors tell previously untold stories in settings from German power plants to Japanese government agencies. They uncover the reasons for American losses and show how California has been the key U.S. exception in challenging the lead of Germany and Japan. They analyze the major industries and profile innovative business leaders. Highly readable, filled with dramatic evidence, Green Gold is the business book environmentalists have wanted for years and the environmental book businesses have needed - a wake-up call to American busi
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Twelve years of political and business leadership hostile to environmental protection has dissipated the U.S.'s once dominant position in a wide range of crucial technologies, according to this important study. Examining the technologies and policies of other nations, Moore, a lawyer and journalist, and Miller, director of the Center for Global Change at the University of Maryland, cite remarkable environmental and economic successes in Germany and Japan. While the U.S. has been unable to move technology from basic research to the marketplace, those two countries bridged that gap using technologies developed by U.S. taxpayer money. Moore and Miller delineate ways in which the U.S.'s declining share of global markets in cars, power-generating equipment and solar-cell production is related to our inferior environmental standards. They look at California's innovative policies and the failure of national policies, and tender their own recommendations. (Aug.)
Library Journal
In eight chapters, Moore and Miller describe the U.S. indifference toward environmental technologies often developed with taxpayer funding through the Department of Defense, Environmental Protection Agency, or Department of Energy. They succinctly catalog these missed opportunities-breakthroughs in fuel cells, electric power generation, car design/efficiency-that could have an enormous environmental and economic impact. By contrast, Germany and Japan, the authors believe, have foreseen the environment and their economies as mutually dependent, not antagonistic, partners. Two concluding chapters provide recom- mendations for change. The discussion is lively, timely, and clear. Recommended for all collections.-Michael D. Cramer, Virginia Polytechnic & State Univ. Lib., Blacksburg
Booknews
Curtis, a former counsel to the US Senate Committee on the Environment and Public Works, and Miller (director, Center for Global Change, U. of Md.) go behind the scenes in Germany, Japan, and elsewhere to show how nations are staking their economic futures on developing new technologies aimed at protecting the environment. The authors uncover the reasons behind the US' failure to keep up with Germany and Japan's innovations in environmental technology, and discuss new technologies such as cleaner energy sources and more efficient industrial processes. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Mary Carroll
Ideological blinders are a larger obstacle to U.S. competitiveness in the next century than technological gaps, Moore and Miller argue. In the face of a second Industrial Revolution "propelled by . . . interlocking environmental imperatives," other nations have committed themselves to environmentally sound products and processes--often based on technologies invented but not developed here--while U.S. government and corporate decision makers still debate false trade-offs between economic progress and environmental protection. But "Green Gold" looks beyond a new generation of smokestack scrubbers and catalytic converters to the R & D and product design approaches that European and Asian governments and companies have adopted, and to their recognition that the challenge of meeting environmental goals forces companies to develop better as well as "greener" products--the key to successful competition in tomorrow's global marketplace. Full of useful facts and figures; includes policy recommendations and notes.
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Product Details

  • ISBN-13: 9780807085301
  • Publisher: Beacon
  • Publication date: 2/29/2000
  • Pages: 288

Table of Contents

Preface to the Paperback Edition
Acknowledgments
Introduction 1
Pt. I New Realities - and Realists 17
Ch. 1 Germany's Miracle 19
Ch. 2 Japanese Opportunism 39
Ch. 3 The World Market and American Decline 59
Pt. II Losses and Possibilities 77
Ch. 4 U.S. Policy Failures 79
Ch. 5 California Sunshine 105
Pt. III The New Industries 125
Ch. 6 Wheels 127
Ch. 7 Clean Power Technologies and Cleaner Fuels 141
Ch. 8 The Inevitable Solution: Zero-Polluting Energy Sources 154
Pt. IV The Future 177
Ch. 9 Green Prophets 179
Ch. 10 Facing the Future: Policy Recommendations 194
Epilogue 213
Notes 223
Index 265
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