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Green Graphic Design

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Overview

Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:

· Picking projects
· Strategizing with clients
· Choosing materials for manufacture and shipping
· Understanding users
· Picking ink and paper for printing
· Binding
· Packing final products
· Building strong brands
· Working with clients to foster transparency and corporate social responsibility

Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.

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Product Details

  • ISBN-13: 9781581155112
  • Publisher: Skyhorse Publishing
  • Publication date: 1/6/2009
  • Pages: 212
  • Product dimensions: 5.80 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.

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Table of Contents

1 Learning to Speak Green 2

2 Design Is an Avocado 8

3 The Coming Wave 18

4 Understanding Sustainability 28

5 Focus on Value 34

6 Changing the Way We Design 44

7 Ngised: Designing Backwards 48

8 The Nature of Paper 122

9 One Word: Plastics 142

10 Design for Change 158

11 Putting It Into Practice 174

Sustainability Scorecard 186

Inks Containing Potentially Hazardous Metals 188

Glossary 189

Ecological Guide to Paper 192

Resources 196

Endnotes, Bibliography 198

Index 199

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