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* Provides examples of green business, including Ben and Jerry’s, The Body Shop, and the Honey Bee Network
* Examines how "Green Logic" works, how it differs from other logic, and how green thinking can create environmentally responsible businesses
Isaak’s concise book emphasizes key questions regarding sustainability and entrepreneurship in terms of motivation, government intervention, and ethics. Asking, "What does it take to motivate entrepreneurs to design and start up green business?" advances the debate on private and public environmental responsibility.
Introduction; Globalization and Ecopreneurship; A) Global Trends; B) Obstacles to Coping with Global Trends; C) Proposed Solutions for Europe; D) From Clash of Cultures towards Universal Sustainability; Chapter 1; Entrepreneurship, Creativity and Ecodesign; A) The Logic of the Entrepreneur; B) The Logic of Perception; C) The Logic of Creative Green Design; Chapter 2; Eco-Theories and Government Regulation; A) Walden and the Land Ethic; B) Deep Ecology and Speciesism; C) Ecological Humanism; D) Free-Market Environmentalism; E) Social Market Environmentalism; F) Sometimes Small is Beautiful; G) Win-win: Factors Four to Ten; H) Eco-Development Phase; Chapter 3; The Limits of EMAS (co-authored with Alexander Keck); A) Introduction; B) Methodology; C) ‘Ecopreneurship’; D) The Progress and Deficiencies of EMAS; E) EMAS is a process legitimizing the system; ecopreneurship is a transformation of the system; F) Results and Recommendations; Chapter 4; Ethics; Tractatus Logico-Ecologicus; Chapter 5; What is to be done?