Green Marketing and Management: A Global Perspective

Green Marketing and Management: A Global Perspective

by John F. Wasik, Stahl
     
 
Green Marketing and Management is a timely guide to the complex issues involved in making and selling a product in an environmentally responsible way. It is an essential resource for anyone doing business in today's environmentally conscious global marketplace.

Overview

Green Marketing and Management is a timely guide to the complex issues involved in making and selling a product in an environmentally responsible way. It is an essential resource for anyone doing business in today's environmentally conscious global marketplace.

Product Details

ISBN-13:
9781557866431
Publisher:
John Wiley & Sons, Limited
Publication date:
05/25/1995
Pages:
280
Product dimensions:
8.27(w) x 11.69(h) x (d)

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