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Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top

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Overview


When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.

Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.

Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:

-Get lean: Amp up your energy and resource efficiency to survive tough times

-Get smart: Use environmental data about products and supply chains for competitive advantage

-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"

-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges

Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.

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Editorial Reviews

From the Publisher

“Winston's experience in speaking on green innovations at blue-chip companies shines through in a multitude of anecdotes throughout the 208-page booklet…” - Reuters, August 20, 2009
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Product Details

  • ISBN-13: 9781422166543
  • Publisher: Harvard Business Review Press
  • Publication date: 8/10/2009
  • Pages: 208
  • Sales rank: 1,223,102
  • Product dimensions: 5.30 (w) x 7.10 (h) x 1.00 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted December 7, 2009

    more from this reviewer

    Informed guide to the commercial value of going green

    Climate change and sustainability are tremendous challenges for businesses. Inflexible firms will find the future difficult as the prices increase for oil and other scarce resource. Therefore, nimble, visionary firms are adjusting to new environmental realities. Sustainability expert Andrew S. Winston explains why going "lean and green" can be the best move a business can make, in good times and bad. He details how firms can implement green initiatives to survive and thrive in today's new economic and environmental climate. getAbstract recommends Winston's book to executives and managers who want to learn how going green can improve their strategies, business models, and profits.

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