Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage / Edition 1

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage / Edition 1

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by Daniel C. Esty, Andrew S. Winston
     
 

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to… See more details below

Overview

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value - cutting costs, reducing risk, increasing revenues, and creating strong brands - by building environmental thinking into their business strategies.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a hard-hitting yet inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economics and social as separate and different." - Michael E. Porter, Professor, Harvard Business School

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Product Details

ISBN-13:
9780300119978
Publisher:
Yale University Press
Publication date:
10/09/2006
Edition description:
First Edition
Pages:
384
Product dimensions:
6.13(w) x 9.25(h) x 1.25(d)

Table of Contents

Acknowledgments.

Preface.

Introduction. The Environmental Lens.

Part One. Preparing for a New World.

1. Eco-Advantage.

Issues and opportunities for business in an environmentallysensitive world.

2. Natural Drivers of the Green Wave.

Environmental problems and how they shape markets.

3. Who's Behind the Green Wave?

Stakeholders and the power they wield.

Part Two. Strategies for Building Eco-Advantage.

4. Managing the Downside.

Green-to-Gold Plays to reduce cost and risk.

5. Building the Upside.

Green-to-Gold Plays to drive revenues and create intangiblevalue.

Part Three. What WaveRiders Do.

6. The Eco-Advantage Mindset.

Looking through an environmental lens.

7. Eco-Tracking.

Understanding your company's environmental“footprint”.

8. Redesigning Your World.

Designing for the environment and “greening” thesupply chain.

9. Inspiring an Eco-Advantage Culture.

Creating an organizational focus on environmentalstewardship

Part Four. Putting It All Together.

10. Why Environmental Initiatives Fail.

Pitfalls to avoid on the way to Eco-Advantage.

11. Taking Action.

Execution for sustained competitive advantage.

12. Eco-Advantage Strategy.

Key Eco-Advantage plays, tools, and plans.

Appendix 1. Additional Resources.

Appendix 2. Methodological Overview.

Appendix 3. Most Relevant Tools for Each.

Green-to-Gold Play.

Notes.

Index.

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