Greening Business: Managing for Sustainable Development


Davis shows that the developed and developing world must now pursue 'sustainable development' requiring high levels of directed innovation. Industrial and commercial businesses of all kinds must bring about what amounts to a second industrial revolution.

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Davis shows that the developed and developing world must now pursue 'sustainable development' requiring high levels of directed innovation. Industrial and commercial businesses of all kinds must bring about what amounts to a second industrial revolution.

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Editorial Reviews

From the Publisher
"Needs to be urgently read by managers at all levels." Long Range Planning "Offers an excellent introduction to the most important topic for business..." Executive Development "The scale, the courage, the demanding vision of this book makes it an exceptional read for any manager. There are all signs of the future in this book ... I commend this work for its breadth, foresightedness and its meticulous, and practical relevance to our human condition." Sir Peter Parker
A former engineer and manager at a multinational corporation, Davis argues that business must pursue a path of sustainable development and that it can thus be a major agent of innovation and change. Using examples from business and corporations that have to various degrees succeeded in implementing responsible practices, Davis analyzes the problems posed by conventional business practices and details strategies that managers, workers, consumers, and communities can use to bring about the needed changes. Foreword by Ronnie Lessem. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780631193159
  • Publisher: Wiley
  • Publication date: 6/13/1994
  • Series: Developmental Management Series , #1
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.51 (d)

Meet the Author

John Davis left the Shell Group in 1974 after a long and distinguished career in research and marketing development. In the early seventies he was Chairman and Managing Director of Shell Composites Limited and IBE Limited. The author of four previous books, he has been a successful IT consultant and has been on the boards of a number of companies.

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Table of Contents


Foreword: Ronnie Lessem.

1. What does Sustainable Development mean?.

2. Vision and Values.

3. Horses for Courses - the Size Factor.

4. The Numbers Game.

5. Good Work: Different Arrangements.

6. Conducting the Orchestra.

7. Pulling Together: Alternative Ownership.

8. Quality, Codes and Standards.

9. New Rules for the Business Game.

10. New Age Opportunities: Sustainable Technologies.

11. Postscript: The World's Search for New Systems.


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