Greening the Corporation: Management Strategy and the Environmental Challenge

Greening the Corporation: Management Strategy and the Environmental Challenge

by Peter Thayer Robbins
     
 

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Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim…  See more details below

Overview

Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben & Jerry's; Shell; and The Body Shop.

Editorial Reviews

S. R. Kahn
Using case studies of Atlantic Richfield Chemical Company-Europe, the Royal/Dutch Shell Companies, The Body Shop International, and Ben & Jerry's, Robbins Cranfield Univ., UK searches for a business paradigm that embraces an environmental conscience and ecological management as integral components of an organization's strategic planning and economic success. Selected chapter titles reflect the author's coverage: "Environmental Challenges and Corporate Responses, " "Theories of Corporate Greening, "and "Corporate Management of Environmental Challenges.
Social & Environmental Accounting
Peter Thayer Robbins descriptions of the problems of conducting in-depth case studies and the accounts of the case studies themselves will prove fascinating to most readers. Similarly the theoretical chapters will provide most students with some stimulating sociological insights into how we construct social reality and explain social change.
Booknews
Robbins (sociology, Cranfield U.) conducted in-depth case studies of four corporations<-->an ice cream, a health products, and two petroleum companies<-->as representing the divide between the traditional corporate culture and a social-environmental corporate culture. He compares interview material with documentary evidence to explore the degree to which each company did business with the environmental impact in mind. The US distribution is by Stylus. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
'A well structured book written in an easily accessible style. It presents a welcome sociological view of the greening of corporations, using the theory of ecological modernization as a framework of analysis and explanation for corporate responses to the environmental challenge.'
Business Strategy and the Environment Journal

Product Details

ISBN-13:
9781136534942
Publisher:
Taylor & Francis
Publication date:
09/23/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
198
File size:
1 MB

Meet the Author

Peter Robbins is a lecturer in sociology in the Institute of Water and Environment at Cranfield University.

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