Greening the Corporation: Management Strategy and the Environmental Challenge

Greening the Corporation: Management Strategy and the Environmental Challenge

by Peter Thayer Robbins
     
 

Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost

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Overview

Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben & Jerry's; Shell; and The Body Shop.

Product Details

ISBN-13:
9781853837722
Publisher:
Taylor & Francis
Publication date:
08/28/2001
Edition description:
1
Pages:
198
Product dimensions:
6.00(w) x 9.10(h) x 0.40(d)

Table of Contents

List of tables
• Acronyms and Abbreviations
• Acknowledgements
• Preface
• Environmental Challenges and Corporate Responses
• Corporate Management of Environmental Challenges
• An Analysis of Two Corporations with a Traditional Corporate Culture
• An Analysis of Two Corporations with a 'Social-environmental' Corporate Culture
• Greening the Corporation: Shades of Green
• Endnotes
• References
• Index

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