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Greening Your Company: Leading CEOs on Addressing Environmental Challenges, Setting Sustainable Standards, and Measuring ROI for Going Green (Inside the Minds)
     

Greening Your Company: Leading CEOs on Addressing Environmental Challenges, Setting Sustainable Standards, and Measuring ROI for Going Green (Inside the Minds)

by Aspatore Books Staff
 
Greening Your Company is an authoritative, insider's perspective on establishing green practices and policies in order to reduce environmental impact for the benefit of the earth-and cut costs for the benefit of the bottom line-by implementing eco-conscious initiatives. Featuring CEOs representing companies across the nation, Greening Your Company provides best

Overview

Greening Your Company is an authoritative, insider's perspective on establishing green practices and policies in order to reduce environmental impact for the benefit of the earth-and cut costs for the benefit of the bottom line-by implementing eco-conscious initiatives. Featuring CEOs representing companies across the nation, Greening Your Company provides best practices for creating an environmentally friendly culture, evaluating and embracing sustainable standards, and communicating with the green consumer. Driven by the demand for companies to do their share in conserving our planet's resources and producing as little waste as possible, the authors discuss the importance of addressing these distressing challenges by incorporating environmental advocacy into company strategy. This book provides valuable insight for those needing tips for communicating greener changes and encouraging responsible behavior throughout the company. Highlighting the green movement's dual capacity to do good for the world and for your business, the authors demonstrate how to motivate employees to support sustainability efforts to ensure your labors prove successful. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading green executive minds of today, as these insiders offer up their thoughts around the keys to harnessing the power of corporate sustainability.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparableto an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Product Details

ISBN-13:
9780314205391
Publisher:
Aspatore Books
Publication date:
03/28/2009
Pages:
144
Product dimensions:
5.50(w) x 8.40(h) x 0.50(d)

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