Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - And Save the Planet

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More About This Book

Overview

The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

? Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon

Editorial Reviews

Library Journal
Kaplan (founder, Greenhance LLC) provides a book "designed to guide you through the green planning process, and provide you with the practical information and resources you need to go green." She includes definitions, historical background of the "going green" initiative, case studies of companies, and advice on recycling, conserving water, developing a green plan for a company, and communicating the green mission to stakeholders. She also provides useful nitty-gritty information, such as how to decipher recycling symbols and what eco-labels are. Especially helpful are the web resources and bibliographical references for further research. VERDICT An excellent first book for learning how to "green" the small business. For practitioners and students.

Product Details

  • ISBN-13: 9780735204461
  • Publisher: Prentice Hall Press
  • Publication date: 11/3/2009
  • Edition description: Original
  • Pages: 320
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Jennifer Kaplan founded Greenhance, LLC, a business consultancy dedicated to providing marketing and communications strategies to small businesses going green.

Table of Contents

One Developing Your Green Plan 1

1 What Does Going Green Mean? 3

2 Getting Started 19

3 Green Opportunities 31

4 Thinking Green 47

5 Developing Your Plan 61

6 Communicate. Communicate. Communicate. 75

Two Assessing Your Green Options 89

7 Reducing Waste and Recycling 93

8 Energy Management 115

9 Water Conservation 143

10 Green Office Supplies 155

11 Green Human Resources 173

12 Green Transportation And Shipping 185

13 Green Marketing And Communications 199

14 Green Business Travel 213

15 Green Purchasing 227

Resources 249

Appendix A Going Green Checklist 271

Appendix B Supplier Sustainability Questionnaire 285

Endnotes 287

Index 295

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