×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - Andsa Ve the Planet
     

Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - Andsa Ve the Planet

by Jennifer Kaplan
 

The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business

Overview

The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

• Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon

Editorial Reviews

Library Journal
Kaplan (founder, Greenhance LLC) provides a book "designed to guide you through the green planning process, and provide you with the practical information and resources you need to go green." She includes definitions, historical background of the "going green" initiative, case studies of companies, and advice on recycling, conserving water, developing a green plan for a company, and communicating the green mission to stakeholders. She also provides useful nitty-gritty information, such as how to decipher recycling symbols and what eco-labels are. Especially helpful are the web resources and bibliographical references for further research. VERDICT An excellent first book for learning how to "green" the small business. For practitioners and students.

Product Details

ISBN-13:
9780735204461
Publisher:
Penguin Publishing Group
Publication date:
11/03/2009
Edition description:
Original
Pages:
320
Product dimensions:
6.00(w) x 9.10(h) x 0.90(d)
Age Range:
18 Years

Meet the Author

Jennifer Kaplan founded Greenhance, LLC, a business consultancy dedicated to providing marketing and communications strategies to small businesses going green.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews