Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customer's Attention and Raising Profits

Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customer's Attention and Raising Profits

by Neil Z. Stern, Willard N. Ander
     
 

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With the state of the environment a major concern for consumers everywhere, retailers and suppliers are learning to capitalize on the growing demand for organic, sustainable, and socially conscious products and services. Greentailing and Other Revolutions in Retail explains the strategies leading retailers and suppliers are using to connect with eco-conscious

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Overview

With the state of the environment a major concern for consumers everywhere, retailers and suppliers are learning to capitalize on the growing demand for organic, sustainable, and socially conscious products and services. Greentailing and Other Revolutions in Retail explains the strategies leading retailers and suppliers are using to connect with eco-conscious consumers and gain a competitive advantage over rivals. In fact, today's greentailers are growing and innovating much faster than traditional retailers and suppliers.

Greentailing and Other Revolutions in Retail explains both why greentailing works and how you can implement the same successful tactics in your business. In addition, it details five other major revolutions happening in retail:

  • Demographic changes driving new store formats
  • Experiential retailing
  • New ways to reach consumers
  • Selling services, not just products
  • Big brands opening retail stores

For decades, the retail business has focused almost exclusively on lowering prices in order to gain new customers and increase sales. And it worked. Companies like Wal-Mart and Home Depot dominated their markets by building economies of scale and outsourcing for lower prices. But price is no longer necessarily the decisive factor when consumers make purchasing decisions. If you want to grow your business and reap big profits in the process, Greentailing and Other Revolutions in Retail gives you a blueprint for sustained success.

Inside, you'll learn all the vital topics in greentailing: how to think, act, sell, and convey green; how to promote your green initiative to the public; and how to institute company-wide policy changes like green building design, environmentally friendly packaging, or lower energy usage. With case studies from some of the world's most innovative and successful companies, you'll have all the tools you need to design your own green initiative that draws new customers—without resorting to price-cutting.

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Product Details

ISBN-13:
9780470288580
Publisher:
Wiley
Publication date:
09/22/2008
Pages:
272
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

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