Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customer's Attention and Raising Profits

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More About This Book

Overview

Praise for Greentailing

"In Greentailing, Stern and Ander craft a compelling look at where retail is headed in the future and what companies need to do to properly be prepared. The principles in this book have helped us stay ahead of the curve in the demanding world of retail."— Fred Morganthall, President, Harris Teeter

"At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan|Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today for these nontraditional challenges of tomorrow." — Robert Dotson, CEO and President, T-Mobile USA, Inc.

In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies.

In addition to the concept of greentailing, authors Stern and Ander explore five other major trends in the industry—from growth of experiential retailing to the selling of services, not just products.

For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants.

Product Details

  • ISBN-13: 9780470288580
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 9/22/2008
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Neil Z. Stern is Senior Partner at McMillan| Doolittle, one of America's leading retail consultancies, and an authority on retail trends. He has developed retail strategies for such companies as McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble.

Willard N. Ander is Senior Partner at McMillan| Doolittle. He focuses on retail concept development and assessment and is a frequent speaker at retailing seminars and conferences. He has worked with such clients as Saturn, BP Amoco, Lowe's, and Harley- Davidson.

Table of Contents

Introduction What's Going to Revolutionize Retailing in the Future?

Ch. 1 Inflection Points in Retailing 1

Ch. 2 Trends are Interconnected 11

Ch. 3 Greentailing 2.0 - The Second Generation of Green 27

Ch. 4 The Consumer's View on Green 27

Ch. 5 Greentailing in Action - Case Studies 69

Ch. 6 Putting Green Practices into Action 111

Ch. 7 The Hot Five - Other Revolutionary Themes in Retail 123

Ch. 8 Demographic Shifts Provide Retail Opportunities 133

Ch. 9 Moving Up the Ladder - Growth of Experiential Retailing How to Drive Sales and Profits beyond Price 157

Ch. 10 Getting Outside the Box - New Ways to Reach the Consumer The Growth of Nonstore Retailing 167

Ch. 11 Selling Services, Not Just Products 185

Ch. 12 Brands Going Retail - The Battle for Control of the Customer 201

Ch. 13 12 Rules of Successful Retail Innovation 215

Ch. 14 Looking Back and Looking Forward 225

Notes 232

Index 233

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