Grid Systems: Principles of Organizing Type

Overview

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual ...

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Overview

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

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Product Details

  • ISBN-13: 9781568984650
  • Publisher: Princeton Architectural Press
  • Publication date: 7/1/2004
  • Series: Design Briefs Series
  • Edition number: 1
  • Pages: 112
  • Sales rank: 329,698
  • Product dimensions: 7.00 (w) x 8.50 (h) x 0.50 (d)

Meet the Author

Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.

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Table of Contents

Introduction 5
Project Elements and Process 7
Constraints and Options 8
Proportion of Elements 9
Grouping 10
Negative Space and Grouping 11
Perimeter Edge and Axial Relationships 12
The Law of Thirds 13
The Circle and Composition 14
Horizontal Composition 17
Brochure for Die Neue Typographie 35
Cover Page and Text Page from The Isms of Art 36
Spread from the Catalog of Bauhaus Products 37
Theatre Am Hechtplatz Advertisement 38
SamataMason Web Site 40
Institute for Architecture and Urban Studies Graphic Program 42
Sotheby's Graphic Program 44
Table of Contents Spread for The New Urban Landscape 45
Horizontal/Vertical Composition 46
Zurcher Kunstler im Helmhaus Poster 63
Nike ACG Pro Purchase Catalog 64
Program for Zurich University's 150th Anniversary 66
Best Swiss Posters of the Year 1992 67
Festival d'ete (Summer Festival), Program Spread 68
Columbia University, Graduate School of Architecture and Planning Posters 69
Diagonal Composition 71
Kandinsky Poster 89
Page from Reklama Mechano 90
Page from The Next Call 90
National-Zeitung (Newspaper) Poster Series 91
Title Page Studies for the Freiburg Municipal Theatre 92
Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters 94
Typographic Hierarchy 97
Case Study: Identification of the AIDS Virus 104
Case Study: The Beginning of Communism in Cuba 107
Case Study: Levi's Become Fashion 112
Case Study: "If the glove don't fit, you must acquit." 116
Acknowledgments 118
Image Credits 118
Selected Bibliography 118
Index 119
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