Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine [NOOK Book]

Overview

Become a market leader in under 6 months—powered by Google AdWords™!



If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in ...

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Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

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Overview

Become a market leader in under 6 months—powered by Google AdWords™!



If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes!



There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords™ comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords™ by



  • Developing a winning strategy


  • Coming up with killer keywords


  • Launching an AdWords™ campaign


  • Writing an attention-grabbing ad


  • Tracking clicks and converting them to sales




When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.

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Product Details

  • ISBN-13: 9780071713191
  • Publisher: McGraw-Hill Education
  • Publication date: 9/29/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 144
  • File size: 4 MB

Meet the Author

Jon Smith is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of Be #1 on Google.
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Table of Contents

1. AdWords—what’s it all about?

2. Defining Your Strategy

3. The Importance of KeyWords

4. Getting Started with AdWords

5. Ad groups and Advanced AdWords

6. Writing Killer Ads

7. Ad Testing, Tracking, and Converting

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