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Growing Your Herb Business

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Overview

Have you ever dreamed of selling your herbs and crafts? Stop dreaming and start reading! In Growing Your Herb Business, Bertha Reppert shares the story of how she launched The Rosemary House, a Pennsylvania herb and spice shop in business for more than 25 years. In addition, Reppert details the experiences of 50 other herb business owners from across the country.

She explains how to:

— determine a start-up budget

— select a suitable location

— ...

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Overview

Have you ever dreamed of selling your herbs and crafts? Stop dreaming and start reading! In Growing Your Herb Business, Bertha Reppert shares the story of how she launched The Rosemary House, a Pennsylvania herb and spice shop in business for more than 25 years. In addition, Reppert details the experiences of 50 other herb business owners from across the country.

She explains how to:

— determine a start-up budget

— select a suitable location

— build and track inventory

— develop marketing strategies

Bertha Reppert shares her secrets for developing a broad range of herbal products. Growing Your Herb Business also includes imaginative ideas for effective packaging, hosting special events, and seasonal promotions. Reppert even suggests methods for expanding your business through wholesaling, mail order catalog sales, and newsletters.

The founder of the Rosemary House, a Pennsylvania herb and spice shop, provides readers will all the necessary information for transforming an herb hobby into a successful herb business, and shares her secrets for developing and designing herbal products and packaging them effectively. Illustrations; resource list.

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Product Details

  • ISBN-13: 9780882666129
  • Publisher: Storey Books
  • Publication date: 1/7/1994
  • Pages: 192
  • Product dimensions: 6.02 (w) x 9.00 (h) x 0.50 (d)

Meet the Author

Author Bertha Reppert was the founder and owner of The Rosemary House, Inc., a well known herb and spice shop located in Mechanicsburg, Pennsylvania, since 1968. Her book Growing Your Herb Business was based on over 25 years of experience at The Rosemary House purveying herbs and spices, and it captures her dream of turning a hobby into a profitable business. Bertha was an instructor for an Herbs 101 course at a Pennsylvania Community College, was a contributing editor to The Herb Quarterly, and wrote for The New York Times and Rodale's Organic Gardening as well. She was the first honorary member of the Heartland Herb Society Group, a member of the Herb Society of America, President Emeritus of the Penn-Cumberland Garden Club, and life member of the Garden Club Federation of Pennsylvania, among many others. After she retired, Bertha wrote, taught, and lectured on her experience. Bertha was born in Reading, Pennsylvania. She was married for 47 years to her husband, Byron, who was former mayor of Mechanicsburg. They had four daughters. Bertha passed away in June of 1999 at the age of 83.

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Table of Contents

Introduction

Chapter 1 Know Your Herbs: The Backbone of Your Business

Chapter 2 Before Opening Your Doors: Basic Business Decisions

Chapter 3: The Inner Operations of a Herb Business

Chapter 4: Setting Goals and Planning for the Future

Chapter 5: Marketing and Public Relations

Chapter 6: The Heart of the Business: Developing Your Product

Chapter 7: Special Events and Services to Bolster Your Business

Chapter 8: Expanding Your Business and Markets

Appendices

Index

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted February 20, 2010

    This is the most comprehensive and inspiring book I have read to date regarding a start up herb business.

    It contains many intesting and inspiring stories from those who have successfully grown their herb businesses, gives real tools for planning and working toward your goals. I re-read every spring, to re-energize my focus toward my new business. Happy planting.

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