Grown up Digital: How the Net Generation Is Changing Your World / Edition 1

Hardcover (Print)
Rent from
(Save 67%)
Est. Return Date: 08/01/2015
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Hardcover)
  • All (118) from $1.99   
  • New (15) from $10.00   
  • Used (103) from $1.99   



The Net Generation Has Arrived.

Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

Read More Show Less

Editorial Reviews

From Barnes & Noble
Don't look now, but the oldest members of the Net Generation are beginning to turn 30. At this point, there's no disputing that people who have "grown up digital" learn differently, think differently, and act differently. Few people have pondered the meaning of this ongoing revolution more than Wikinomics author Don Tapscott, who directed a $4 million research project devoted to this dynamic generation. Grown Up Digital delves into how Gen Net is changing the face of the workplace, the marketplace, schools, family, government, and media. A hands-on tool to understand a digital generation.
Read More Show Less

Product Details

  • ISBN-13: 9780071508636
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 10/3/2008
  • Edition number: 1
  • Pages: 384
  • Sales rank: 780,989
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm
, and The Digital Economy. Link in with the net generation at

Read More Show Less

Table of Contents

Part One: Meet the Net Gen

Ch. 1 The Net Generation Comes of Age

Ch. 2 A Generation Bathed in Bits

Ch. 3 The Eight Net Gen Norms: Characteristics of a Generation

Ch. 4 The Net Generation Brain

Part Two: Transforming Institutions

Ch. 5 The Net Generation as Learners: Rethinking Education

Ch. 6 The Net Generation in the Workforce: Rethinking Talent and Management

Ch. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer Revolution

Ch. 8 The Net Generation and the Family: No Place Like the New Home

Part Three: Transforming Society

Ch. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement

Ch. 10 Making the World a Better Place—at Ground Level

Ch. 11 In Defense of the Future





Read More Show Less

Customer Reviews

Average Rating 3
( 6 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 9 of 10 Customer Reviews
  • Posted June 24, 2011

    more from this reviewer

    Highly recommended

    If you are in a profession in which you either work with Millenials or "Net Geners" or are in a business trying to sell to this demographic, then it is very important that you read this book. The most important thing to know is that what makes sense to you, probably doesn't make sense to those younger than you.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 30, 2010

    o brave new world

    I am under 30 and I reject 'NetGen.' Will we go down as the generation that turned Aldous Huxley's dystopian nightmare into reality? The choice is ours.

    Was this review helpful? Yes  No   Report this review
  • Posted April 7, 2010

    Grown Up Digital is a must read!

    Do you know someone 11-30 years old??? If you are one of those people, this is a book that sheds light on your group (NetGeners) that those of us not in that group need to see. The world is beginning to evolve around people who are using technology, communicating, collaborating and creating in the ways described in the book. Some of us old folks already knew about some of these things, but a lot is an "aha" moment for us. If you intend to employee these people now or in the future - read the book; if you plan on educating them - read the book; if you plan on collaborating with them - read the book!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 20, 2010

    ummm... why is a book about the digital age not available as a digital book (ebook)?

    ummm... why is a book about the digital age not available as a digital book (ebook)?

    Was this review helpful? Yes  No   Report this review
  • Posted June 29, 2009

    more from this reviewer

    Thoughtful decoding of the Net Generation

    In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation. Now, he returns to this question, exploring what has happened as that generation and its technology have matured. Tapscott addresses numerous concerns and delves into accusations commonly voiced about this "New Generation." He generally finds that the insults are without merit. In fact, he is almost a cheerleader for the digital generation (or "Net Gen," as he calls it). The book reads quickly, especially considering that it is based on a $4 million, multiyear research project including nearly 10,000 interviews. Where Tapscott shows his supportive research, he is highly persuasive. When he wanders into personal positions, his reasoning is less compelling. getAbstract suggests his comprehensive report to a wide range of readers: all marketers and futurists, anyone interested in cyber-culture and any human resources professionals who wonder how to integrate Net Gen into the workforce.

    Was this review helpful? Yes  No   Report this review
  • Posted May 4, 2009

    more from this reviewer

    Grown Digital: Tapscott's Worship of a Generation

    As I read Don Tapscott's blather about what he calls the Net Generation, I could not shake the fact that this individual literally "worships" everything about the generation of young people who have found themselves entangled in cell phones, computers and who knows what technologically. His "eight norms" about the Net Generation basically describes what everyone would really like to experience. For example, ideal one: Freedom. He states thet "Net Geners want to be able to choose when and where they want to work." Who doesn't? The reality is that most of us often have to make choices and settle for less appealing alternatives. What about his second norm for the Net Geners? He states that Net Geners want to personalize and customize things the way they want them. I imagine if you were to ask any one outside the Net Generation they would want the same. Perhaps the only difference is that Tapscott's Net Geners demand it. I think this use to be called "being self-centered." Then there is Tapscott's boast that the Net Geners' demand for integrity. In the same paragraphs Tapscott describes a generation that sees nothing wrong with downloading music and not paying for it. Is that not stealing? Not according to the Net Generation. No, I do not think Mr. Tapscott accurately paints a picture of this generation who has "grown uo digital." If he had, he would be forced to say they are "just like all of us." If he had done that, then he couldn't sell his books. The bottom line is, Don Tapscott really doesn't present anything we do not already know. Whether you call today's younger generation the "Net Generation" or "Digital Natives" they are still the same as young people a generation ago.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 24, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 1, 2010

    No text was provided for this review.

Sort by: Showing 1 – 9 of 10 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)