Grown up Digital: How the Net Generation Is Changing Your World / Edition 1

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Overview

"A MUST READ...if you understand the Net Generation, you will understand the future."—The New York Times

"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek

"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours."—The Financial Times

"Demonstrates the world-changing power of the Net Generation."—Eric Schmidt Chairman & CEO, Google

"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing."-The Economist

"Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." -The Wall Street Journal

MEET THE NET GENERATION.

“No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.”
—Brad Anderson, Chairman & CEO, Best Buy

“Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.”
—Michael S. Dell, Chairman & CEO, Dell

“Don Tapscott nails it. A must read.”
—Richard Florida, author, Who’s Your City? and The Rise of the Creative Class

“For anyone leading a talent-based organization, Grown Up Digital is an essential read.”
—William D. Green, Chairman & CEO, Accenture

“The first guide to the land of the Net Generation that

should be read both by visitors and residents alike.”
—Nicholas Negroponte, Founder & Chairman, One Laptop Per Child

“In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.”
—Frederick W. Smith, Chairman, President & CEO, FedEx

“Don Tapscott is one of the world's leading cyber gurus.”
—Al Gore

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Editorial Reviews

From Barnes & Noble
Don't look now, but the oldest members of the Net Generation are beginning to turn 30. At this point, there's no disputing that people who have "grown up digital" learn differently, think differently, and act differently. Few people have pondered the meaning of this ongoing revolution more than Wikinomics author Don Tapscott, who directed a $4 million research project devoted to this dynamic generation. Grown Up Digital delves into how Gen Net is changing the face of the workplace, the marketplace, schools, family, government, and media. A hands-on tool to understand a digital generation.
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Product Details

  • ISBN-13: 9780071508636
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 10/3/2008
  • Edition number: 1
  • Pages: 384
  • Sales rank: 607,063
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm

Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.

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Table of Contents

Part One: Meet the Net Gen
Ch. 1 The Net Generation Comes of Age
Ch. 2 A Generation Bathed in Bits
Ch. 3 The Eight Net Gen Norms: Characteristics of a Generation
Ch. 4 The Net Generation Brain
Part Two: Transforming Institutions
Ch. 5 The Net Generation as Learners: Rethinking Education
Ch. 6 The Net Generation in the Workforce: Rethinking Talent and Management
Ch. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer Revolution
Ch. 8 The Net Generation and the Family: No Place Like the New Home
Part Three: Transforming Society
Ch. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement
Ch. 10 Making the World a Better Place—at Ground Level
Ch. 11 In Defense of the Future
Appendix
Notes
Bibliography
Index

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Customer Reviews

Average Rating 3
( 6 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

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2 Star

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1 Star

(3)

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Sort by: Showing 1 – 9 of 10 Customer Reviews
  • Posted June 24, 2011

    more from this reviewer

    Highly recommended

    If you are in a profession in which you either work with Millenials or "Net Geners" or are in a business trying to sell to this demographic, then it is very important that you read this book. The most important thing to know is that what makes sense to you, probably doesn't make sense to those younger than you.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 30, 2010

    o brave new world

    I am under 30 and I reject 'NetGen.' Will we go down as the generation that turned Aldous Huxley's dystopian nightmare into reality? The choice is ours.

    Was this review helpful? Yes  No   Report this review
  • Posted April 7, 2010

    Grown Up Digital is a must read!

    Do you know someone 11-30 years old??? If you are one of those people, this is a book that sheds light on your group (NetGeners) that those of us not in that group need to see. The world is beginning to evolve around people who are using technology, communicating, collaborating and creating in the ways described in the book. Some of us old folks already knew about some of these things, but a lot is an "aha" moment for us. If you intend to employee these people now or in the future - read the book; if you plan on educating them - read the book; if you plan on collaborating with them - read the book!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 20, 2010

    ummm... why is a book about the digital age not available as a digital book (ebook)?

    ummm... why is a book about the digital age not available as a digital book (ebook)?

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  • Posted June 29, 2009

    more from this reviewer

    Thoughtful decoding of the Net Generation

    In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation. Now, he returns to this question, exploring what has happened as that generation and its technology have matured. Tapscott addresses numerous concerns and delves into accusations commonly voiced about this "New Generation." He generally finds that the insults are without merit. In fact, he is almost a cheerleader for the digital generation (or "Net Gen," as he calls it). The book reads quickly, especially considering that it is based on a $4 million, multiyear research project including nearly 10,000 interviews. Where Tapscott shows his supportive research, he is highly persuasive. When he wanders into personal positions, his reasoning is less compelling. getAbstract suggests his comprehensive report to a wide range of readers: all marketers and futurists, anyone interested in cyber-culture and any human resources professionals who wonder how to integrate Net Gen into the workforce.

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  • Posted May 4, 2009

    more from this reviewer

    Grown Digital: Tapscott's Worship of a Generation

    As I read Don Tapscott's blather about what he calls the Net Generation, I could not shake the fact that this individual literally "worships" everything about the generation of young people who have found themselves entangled in cell phones, computers and who knows what technologically. His "eight norms" about the Net Generation basically describes what everyone would really like to experience. For example, ideal one: Freedom. He states thet "Net Geners want to be able to choose when and where they want to work." Who doesn't? The reality is that most of us often have to make choices and settle for less appealing alternatives. What about his second norm for the Net Geners? He states that Net Geners want to personalize and customize things the way they want them. I imagine if you were to ask any one outside the Net Generation they would want the same. Perhaps the only difference is that Tapscott's Net Geners demand it. I think this use to be called "being self-centered." Then there is Tapscott's boast that the Net Geners' demand for integrity. In the same paragraphs Tapscott describes a generation that sees nothing wrong with downloading music and not paying for it. Is that not stealing? Not according to the Net Generation. No, I do not think Mr. Tapscott accurately paints a picture of this generation who has "grown uo digital." If he had, he would be forced to say they are "just like all of us." If he had done that, then he couldn't sell his books. The bottom line is, Don Tapscott really doesn't present anything we do not already know. Whether you call today's younger generation the "Net Generation" or "Digital Natives" they are still the same as young people a generation ago.

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  • Anonymous

    Posted April 24, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 1, 2010

    No text was provided for this review.

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